THE SMALLNESS OF bigness John Moore

The Paradox of Growth

The smaller you are, the bigger you must look. The bigger you are, the smaller you must get.

Get Bigger by acting SMALLER

Be the Best, Not the Biggest Bigness of Smallness Rule #1 Be recognized as always delivering THE BEST at whatever you do.

LOVE your Business Follow your folly. Bigness of Smallness Rule #2

Have a Strong Point of View Be distinct or become extinct. Style is the best form of advertising. Bigness of Smallness Rule #3

Passion Attracts Passion Don’t hire “warm bodies.” Hire passionate people. Bigness of Smallness Rule #4

Treat Employees as “Family” Practice the Golden Rule. “ Do onto others as you would have others do onto you.” Bigness of Smallness Rule #5

Root Yourself in Your Community Do Something Local. Get Involved. Bigness of Smallness Rule #6

Redefine Success Measure the impact your business has on others. Bigness of Smallness Rule #7

Appeal to Main St. more than Wall St. Self-Fund & Stay Private. Outside investment always comes with “strings attached.” Bigness of Smallness Rule #8

Follow a Higher Purpose Make a unique contribution to a small corner of the world. Bigness of Smallness Rule #9

Stay Connected. Growth Happens . Bigness of Smallness Rule #10

THE SMALLNESS OF bigness John Moore

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