THE AGE OF SPEED – tightrope story

Tightropes. Focus. RESULTS . source: THE AGE OF SPEED author: Vince Poscente pages: 165-166

The coach challenged us to walk from one end of a tightrope to the other as fast as we could without falling.

One after the other, each of us stared across the tightrope, believing we could win. And one after the other, each of us failed.

We’d hold out arms out to our sides, keep our eyes on the rope, and carefully place one foot in front of the other.

We’d concentrate all our energy on going fast and not falling — but then we’d fall. Again. And again.

Once we had accumulated enough bruising and humiliation, the coach let us in on the secret …

START FOCUSING on the destination. To go fast, stop focusing on the rope, and

One after another, we climbed to the starting point of the tightrope course and took a deep breath.

We paused for a moment, and then looked up to find a focus point at the end of the course.

We shifted our weight forward and started racing across the rope, never taking our eyes off the target.

One after the other, we got across the tightrope without falling — and with great speed.

Once the target was clear and we stayed focused on it, the path and the process were simple — we were balanced and fast.

To thrive in the Age of Speed,

we need to find our focus point at the end of the rope…

and never lose sight of it.

for more … www.VincePoscente.com

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by Brand Autopsy Marketing Practice on Aug 08, 2007