MONEY
QUOTES

TAMING THE SEARCH & SWITCH CUSTOMER
JILL GRIFFIN
“Think about it: your
customer‟s use of Google
or other search engines is now
a ubiquitous, taken-for-
(p. 3)
granted behavior.”

TAMING THE SEARCH & SWITCH CUSTOMER
JILL GRIFFIN
“Whether your customer
is in an aggressive search mode
or taking a laid-back, just for
future information look, the
(p. 15)
„Do I switch?‟ question is
always lurking.”

TAMING THE SEARCH & SWITCH CUSTOMER
JILL GRIFFIN
“To withstand this close
look-see, you must ensure that
customers are convinced that the
product or service being sold to
(p. 78)
them is worth their loyalty.”

TAMING THE SEARCH & SWITCH CUSTOMER
JILL GRIFFIN
“In today‟s wired world,
there are typically three parties
in any customer relationship:
(1) your brand, (2) your customer,
(p. 116)
and (3) your influential observers.”

TAMING THE SEARCH & SWITCH CUSTOMER
JILL GRIFFIN
“Customer trust can help
block customer switching
tendencies when it comes to
brands perceived by buyers as
(p. 186)
being at least at parity with their
next best alternative.”

TAMING THE SEARCH & SWITCH CUSTOMER
JILL GRIFFIN
“But customers‟ trust in your
brand cannot save you from
customer defection if your brand
is perceived by customers as
(p. 186)
offering less value than the
competition.”

www.LoyaltySolutions.com