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THE MYTHS OF INNOVATION

by on Mar 10, 2008

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Scott Berkun’s book, "MYTHS OF INNOVATION" ...

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Scott Berkun’s book, "MYTHS OF INNOVATION" (O’Reilly). Learn more at scottberkun.com

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13 of 3 previous next Post a comment

  • Dawn-Callahan Dawn Callahan, Vice President of Merchandise Love this slide! Great information for everyone. Thank you for sharing with us! 3 months ago
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  • Christiansandstrom Chris Sandström, Researcher and public speaker at Chalmers University of Technology and the Ratio Institute Thanks for putting this up, I've had similar thoughts for a while, maybe interesting for you to look at the conquest against lightbulbs:

    http://www.slideshare.net/Christiansandstrom/no-more-lightbulbs-presentation/
    5 years ago
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  • cbrayton Colin Brayton, Writer, Translator, Editor at Brooklyn/São Paulo 'There is nothing new under the sun. Thus sayeth the Preacher.'

    In a world deluged with what I like to call 'the rhetoric of the technological sublime,' this is a message that needed to be gotten across. Good going, Scott Berkun. I got a kick out of the YouTube video of this presentation as well.

    What was it again? 1% inspiration and 99% perspiration? Who said that?

    Tech marketers in particular are guilty of purveying oceans of magical thinking in plugging their products. An example I like to point to was the cover story on the iPhone in Veja magazine down here in Brazil. The cover line: 'It's like magic!'
    5 years ago
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THE MYTHS OF INNOVATION THE MYTHS OF INNOVATION Presentation Transcript