One Great Insight is Worth a Thousand Great Ideas
by Brand Autopsy Marketing Practice
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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from long-time advertising guy Phil Dusenberry and ...
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from long-time advertising guy Phil Dusenberry and his book, ONE GREAT INSIGHT IS WORTH A THOUSAND GOOD IDEAS (Portfolio).
[Note, this book was originally published as a hardback with the unfortunate title of And Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising. No wonder they decided to change the title.]
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Best wishes. 2 years ago
Thanks
Tanzim. 4 years ago