NOW... BUILD A GREAT BUSINESS

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from NOW... BUILD A GREAT BUSINESS (Mark Thompson & Brain Tracy). Enjoy.

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NOW... BUILD A GREAT BUSINESS

  1. 1. BIZ BOOK NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY MONEY QUOTES
  2. 2. BIZ BOOK MONEY QUOTES “ The major reasons for success in business and in life are focus and concentration. The major reasons for failure are lack of direction and diffusion of effort.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 35-36)
  3. 3. BIZ BOOK MONEY QUOTES “ A great product or service is the key to business success, and without it, nothing else works for long.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 91)
  4. 4. BIZ BOOK MONEY QUOTES “ Price is seldom the real reason for buying or not buying anything. If price was the critical factor, only the lowest priced items in any industry would have the greatest market share.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 97)
  5. 5. BIZ BOOK MONEY QUOTES “ The only way to distinguish among undifferentiated products containing identical ingredients and the same weight or volume is on the basis of price.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 98)
  6. 6. BIZ BOOK MONEY QUOTES “ Marketing is the art and science of customer engagement. It’s about determining what your current and future customers perceive that they really want, need, can use, and afford.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 115)
  7. 7. BIZ BOOK MONEY QUOTES “ Most ideas for new product marketing fail because one of these questions was not adequately or accurately answered...” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 116)
  8. 8. BIZ BOOK MONEY QUOTES “ What exactly is going to be sold, and to whom is it going to be sold, and by whom is it going to be sold, and how is it going to be sold...” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 116)
  9. 9. BIZ BOOK MONEY QUOTES “ ... and how it is going to be paid for , and how is the product or service to be produced , delivered to the customer, and serviced after the sale to ensure repeat business?” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 116)
  10. 10. BIZ BOOK MONEY QUOTES “ Marketing is about understanding your customers with such depth and clarity that you can empower and encourage them to be evangelists for your cause or company.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 124-125)
  11. 11. BIZ BOOK MONEY QUOTES “ The purpose of marketing is to communicate how your product or service is different . All business strategy is ultimately marketing strategy, and all of marketing strategy is ultimately differentiation .” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 130)
  12. 12. BIZ BOOK MONEY QUOTES “ Customers are emotional. Their primary motivation to purchase what you sell is their anticipation of how they will feel after having bought from you.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 153)
  13. 13. BIZ BOOK MONEY QUOTES “ To offer any great product or service, you must be absolutely clear about the feeling that your product or service will create for your potential customer.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 153)
  14. 14. BIZ BOOK MONEY QUOTES “ The starting point of developing an excellent customer service policy is to define how you intend to treat your customers. Start by defining the ‘ultimate customer experience.’” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 179)
  15. 15. BIZ BOOK MONEY QUOTES “ People don’t expect you to be perfect. What they expect is for you to take responsibility for the good and bad things that happen when the customer experiences your product.” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 181)
  16. 16. BIZ BOOK MONEY QUOTES “ To win in a competitive market, you must demonstrate deep empathy for the trials, tribulations, and triumphs of your customer. Every customer contact is a ‘moment of truth.’” NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY (pg. 183)
  17. 17. NOW, BUILD A GREAT BUSINESS! MARK THOMPSON | BRIAN TRACY BIZ BOOK MONEY QUOTES

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