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Inside Steves Brain

From BrandAutopsy, 5 months ago

From time to time on the Brand Autopsy blog, I share "money quotes more

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Slideshow transcript

Slide 1:“Money Quotes”

Slide 2: “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

Slide 3: “As technology becomes more complex, Apple’s core strength of knowing how to make very sophisticated technology comprehensible to mere mortals is in even greater demand.”

Slide 4: “I always considered part of my job was to keep the quality level of people in the organization I work with very high ...”

Slide 5: “… That’s what I consider one of the few things I actually can contribute individually to—to really try to instill in the organization the goal of having ‘A’ players. In everything I’ve done it really pays to go after the best people in the world.”

Slide 6: “Many time