It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the ...
It's natural for a brand to grow. But brand growth isn't an entitlement. Nor is it the result of launching new products and new marketing campaigns. Brand growth is the by-product of syncing the purpose, the vision, and the passion of the business with the actions of its employees.
In this presentation, John Moore shares lessons he�s learned first-hand from helping grow the Whole Foods and Starbucks brands as well as growing the teams responsible for making growth happen within those businesses. You'll learn how complacency, conservatism, and conceit will derail the growth of any brand and the growth of any team. And, you�ll leave with advice on how to instill a sense of purpose within project teams to thrive during times of change.
NOTE: This presentation was delivered at the In-HOWse Designer Conference held in Chicago on Monday, October 30.
Minatlou MinatlouWOW!! I actually left a company...actually I left the boss of that company because they failed to understand everything that you have outlined here! Well done!! Bravo!!4 days ago
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angreziedgeAmazing team spirit presentation. Request you to you please send a copy on angreziedge@hotmail.com1 month ago
Anghene at AngheneThis is the first presentation I actually felt compelled to comment. It's just awesome ! Delivers ideas that I actually knew all along, just didn't know how to pinpoint. Keep it up !1 year ago
3M UK at 3M UKI love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!2 years ago
Growing a Brand. Growing a Team.Presentation Transcript
Growing a Brand. Growing a Team. John Moore
All healthy things grow.
Healthy brands grow.
Healthy teams grow.
Lack of growth indicates “poor” health.
Unhealthy brands don’t grow.
Unhealthy teams don’t grow.
Healthy growing brands and teams are visionary, passionate, and purposeful.
Being visionary isn’t predicting the future. It’s being alert to opportunities.
Being visionary isn’t predicting the future. It’s being alert to opportunities.
Visionary
Visionary
Visionary
Visionary
Visionary “ If you begin with ‘who,’ rather than ‘what,’ you can more easily adapt to a changing world.” source: Good to Great (Jim Collins, 2001)
Visionary “ It is better to hire people who can get you to where you want to be than people who profess to have been there before.” source: The Macintosh Way (Guy Kawasaki, 1988)
Passion attracts passion.
Passionate The passion that goes into a business can inspire the passions of those working for the business.
Passionate Businesses need passionate followers more than they need passionate leaders.
Passionate People quit people, not companies.
Being purposeful is about making meaning more than making money .
Purposeful Change the world.
Purposeful source: ZAG (Marty Neumeier, 2006) Our __________ is the ONLY __________ that __________ . (product category) (uniqueness) (brand name) Complete this sentence:
Purposeful If you went out of business tomorrow, would anyone miss you? source: Mavericks at Work (Bill Taylor & Polly LaBarre, 2006) Answer this question:
Purposeful Great companies get the right people on the bus. source: Good to Great (Jim Collins, 2001)
Purposeful The right person will hire the right people .
It's just awesome ! Delivers ideas that I actually knew all along, just didn't know how to pinpoint. Keep it up ! 1 year ago