FIELD
NOTES
SXSWi Conference
March 2009 | Austin, Texas
John Moore

DISCLAIMER:
I didn’t attend every panel, nor every keynote.
Thus, these notes are woefully INCOMPLETE and INADEQUATE.
They are merely snippets to summarize some stuff I heard at SXSWi.
So much more was spoken that is not captured here.
Dig?

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
Ideas sit undone
because a lack of
accountability exists.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
A surplus of ideas
is just as dangerous as
a drought of ideas.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
It is best to generate
ideas in moderation.
Having too many ideas
presents problems.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
Creativity
x
Organization of Ideas
=
IMPACT

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
Achievements are the
results of action taken.

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
There are:
DOERSmake stuff happen
…..
DREAMERS
….. think, but rarely do
INCREMENTALISTS
….. dabblers, lack focus

PANEL:
Making Ideas Happen
PRESENTER:
Scott Belsky, Behance
Judge people more
on INITIATIVE than
experience.
People with “Initiative” are more
likely to make ideas happen.

KEYNOTE:
The Culture of Zappos
PRESENTER:
Tony Hsieh, Zappos

KEYNOTE
The Culture of Zappos
PRESENTER:
Tony Hsieh, Zappos
“If you get the culture
right, everything else
falls into place.”

PANEL:
Entrepreneurship in
the Belly of the Beast

PANEL:
Entrepreneurship in
the Belly of the Beast
“Build trails, not rails.”
Rails are fixed and rigid.
Trails meander and change.

PANEL:
Making Breakthroughs
Happen
PRESENTER:
Kathy Sierra

PANEL:
Making Breakthroughs Happen
PRESENTER:
Kathy Sierra
Make the RIGHT things to
do EASY and the WRONG
things DIFFICULT to do.

PANEL:
Making Breakthroughs Happen
PRESENTER:
Kathy Sierra
Create a Culture of
Practice.
Apply the concept of
“deliberate practice” to how
your business functions.

PANEL:
Making Breakthroughs Happen
PRESENTER:
Kathy Sierra
Don’t make a better
product. Make your
product help make us
all better people.

KEYNOTE:
Chris Anderson | FREE
PRESENTER:
Chris Anderson, Wired magazine

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
There are two
meanings of FREE.
Free as in FREEDOM.
Free as in FREE BEER.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
The end goal of offering
your stuff for FREE is to
be in the conversation.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
The “Freemium” Model
The Good Enough version is FREE.
The Great version sells for a FEE.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
The “Freemium” model
puts a premium on
making a killer product
or service.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
FREE wants to be the
natural price.

KEYNOTE
Chris Anderson | FREE
PRESENTER:
Chris Anderson, WIRED magazine
Free versions of stuff will
always exist. The onus is
on producers to make
stuff people will pay for.

FIELD
NOTES
SXSWi Conference
March 2009 | Austin, Texas
John Moore