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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jeremy Gutsche's book, "EXPLOITING CHAOS: 150 …

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jeremy Gutsche's book, "EXPLOITING CHAOS: 150 Ways to Spark Innovation During Times of Change."

Learn more at: www.ExploitingChaos.com

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Transcript

  • 1.
  • 2. Chaos is the uncertainty sparked by uncharted territory,
    economic recession, and
    bubbles of opportunity.
  • 3. “Crisis creates opportunity.”
    (p. 18)
  • 4. “The upbeat impact of crisis
    is that competitors become
    mediocre, and the ambitious
    find ways to grow.”
    (p. 18)
  • 5. “The pursuit of opportunity
    will require you to think
    differently and break the
    rules that paralyze change.”
    (p.38)
  • 6. “Making yourself
    uncomfortable can lead
    to important insights about
    new markets.”
    (p. 118)
  • 7. “Be cautious not to
    let the failure of others
    reinforce inaction.”
    (p.57)
  • 8. “To a big company ...
    disruption can be used to
    create strategies for survival.
    To a small company, it can
    influence your plan
    of attack.”
    (p.65)
  • 9. “Teams that rehearse their
    reaction to the unexpected
    will be more likely to
    navigate through the
    course of uncertainty.”
    (p.79)
  • 10. “A company that openly
    discusses imperfection is
    more likely to accept the
    failure that comes from
    acceptable risk.”
    (p.95)
  • 11. “When your world changes
    unexpectedly ... customer
    obsession can be the fastest
    way to gain perspective.”
    (p. 116)
  • 12. “One of the most difficult
    barriers to customer
    obsession is the belief that you already understand
    your customer.”
    (p. 122)
  • 13. “The role of a leader is
    not to suggest great ideas,
    but rather to create an
    atmosphere that fosters
    the ideas of others.”
    (p. 138)
  • 14. “Fight as if you are
    right, listen as if you
    are wrong.”
    (p. 143)
  • 15. www.ExploitingChaos.com