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Exploiting Chaos
 

Exploiting Chaos

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jeremy Gutsche's book, "EXPLOITING CHAOS: 150 ...

From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've recently read. This presentation shares "money quotes" from Jeremy Gutsche's book, "EXPLOITING CHAOS: 150 Ways to Spark Innovation During Times of Change."

Learn more at: www.ExploitingChaos.com

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    Exploiting Chaos Exploiting Chaos Presentation Transcript

    • Chaos is the uncertainty sparked by uncharted territory,
      economic recession, and
      bubbles of opportunity.
    • “Crisis creates opportunity.”
      (p. 18)
    • “The upbeat impact of crisis
      is that competitors become
      mediocre, and the ambitious
      find ways to grow.”
      (p. 18)
    • “The pursuit of opportunity
      will require you to think
      differently and break the
      rules that paralyze change.”
      (p.38)
    • “Making yourself
      uncomfortable can lead
      to important insights about
      new markets.”
      (p. 118)
    • “Be cautious not to
      let the failure of others
      reinforce inaction.”
      (p.57)
    • “To a big company ...
      disruption can be used to
      create strategies for survival.
      To a small company, it can
      influence your plan
      of attack.”
      (p.65)
    • “Teams that rehearse their
      reaction to the unexpected
      will be more likely to
      navigate through the
      course of uncertainty.”
      (p.79)
    • “A company that openly
      discusses imperfection is
      more likely to accept the
      failure that comes from
      acceptable risk.”
      (p.95)
    • “When your world changes
      unexpectedly ... customer
      obsession can be the fastest
      way to gain perspective.”
      (p. 116)
    • “One of the most difficult
      barriers to customer
      obsession is the belief that you already understand
      your customer.”
      (p. 122)
    • “The role of a leader is
      not to suggest great ideas,
      but rather to create an
      atmosphere that fosters
      the ideas of others.”
      (p. 138)
    • “Fight as if you are
      right, listen as if you
      are wrong.”
      (p. 143)
    • www.ExploitingChaos.com