Chaos is the uncertainty sparked by uncharted territory, economic recession, and bubbles of opportunity.

“Crisis creates opportunity.”(p. 18)

“The upbeat impact of crisisis that competitors become mediocre, and the ambitious find ways to grow.”(p. 18)

“The pursuit of opportunity will require you to think differently and break the rules that paralyze change.”(p.38)

“Making yourself uncomfortable can lead to important insights about new markets.”(p. 118)

“Be cautious not to let the failure of others reinforce inaction.”(p.57)

“To a big company ...disruption can be used to create strategies for survival. To a small company, it can influence your plan of attack.”(p.65)

“Teams that rehearse their reaction to the unexpected will be more likely to navigate through the course of uncertainty.”(p.79)

“A company that openly discusses imperfection is more likely to accept the failure that comes from acceptable risk.”(p.95)

“When your world changes unexpectedly ... customer obsession can be the fastest way to gain perspective.”(p. 116)

“One of the most difficult barriers to customer obsession is the belief that you already understand your customer.”(p. 122)

“The role of a leader is not to suggest great ideas, but rather to create an atmosphere that fosters the ideas of others.”(p. 138)

“Fight as if you are right, listen as if you are wrong.”(p. 143)

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