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Do You Believe in Creationist WOM or Evolutionist WOM?

from BrandAutopsy, 2 years ago Add as contact

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... a SlideShare audio enhanced presentation from John Moore of Brand Autopsy ... first presented in May 2006

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Which came first ... Word-of-Mouth Marketing or Marketing worthy of Word-of-Mouth? It's similar to the age-old question of which came first--the Chicken or the Egg? This particular question has Creationists going up against Evolutionists in heated debates. Same goes for Word-of-Mouth Marketing where in one corner you have WOM Creationists and in the other corner you have WOM Evolutionists debating which method is best.

johnmoore, the marketing medic from the Brand Autopsy Marketing Practice, adds his unique perspective to this raging debate by dissecting the differences between Creationist WOM and Evolutionist WOM.

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« Prev Comments 1 - 8 of 8 Next »
  • RIOSERVER
    RIOSERVER said 5 months Edit Delete

    Awesome work http://www.rioserver.com

  • rudee
    rudee said 2 years Edit Delete

    Hi I am from Thailand, Nice presentataion ,Would be very kind of to share this preseatataion with me ,Thank you in advance.

    my mail : rudee_nok@yahoo.com

  • cipriano
    cipriano said 2 years Edit Delete

    Great presentation. Please send me a copy at delikasi@gmail.com. Thanks.

  • cipriano
    cipriano said 2 years Edit Delete

    Great presentation. Please send me a copy at delikasi@gmail.com. Thanks.

  • cipriano
    cipriano said 2 years Edit Delete

    Great presentation. Please send me a copy at delikasi@gmail.com. Thanks.

  • Thinkmobile
    Thinkmobile said 2 years Edit Delete

    Love it! Great way to show the intrinsic value route..

  • mmpartee
    mmpartee said 2 years Edit Delete

    Nice presentation... doesn't leave any doubt which camp the creator believes in. However, I don't think the argument neatly divides like this... is it not possible to create 'big bang' marketing events that generate WOM and tell the story authentically? I know, I know, easier said than done. Personally, I actually agree with John Moore... I hate publicity stunts that are just for the sake of publicity (like half.com buying the naming rights of a small town). But the Prada publicity stunt actually really appeals to people who are status seekers, and may actually do a great job of furthering their brand. So the type of WOM you seek is really dependent on your target audience. (my blog: http://everythingcu.wordpress.com)

  • Berrychecks
    Berrychecks said 2 years Edit Delete

    Nice Presentation! http://www.myberrytree.com/bt82156

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    Presentation Transcript

    1. Slide 1: Creationist Evolutionist WOM WOM OR First delivered in May 2006
    2. Slide 2: Which came first?
    3. Slide 3: Which came first?
    4. Slide 6: Creationism Evolutionism
    5. Slide 7: Which came first? Word-of- Marketing, Mouth Worthy of OR Marketing WOM
    6. Slide 8: Creationist Evolutionist WOM WOM
    7. Slide 9: Creationist WOM CORE BELIEF Creationist WOM
    8. Slide 10: Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence Creationist WOM
    9. Slide 11: Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence CAPTURE ATTENTION Creationist WOM
    10. Slide 12: CAPTURE ATTENTION Creationist WOM
    11. Slide 13: CAPTURE ATTENTION Creationist Marfa, TX | population 2,121 WOM
    12. Slide 14: CAPTURE ATTENTION Creationist WOM
    13. Slide 15: CAPTURE ATTENTION Creationist WOM
    14. Slide 16: CAPTURE ATTENTION Creationist WOM
    15. Slide 17: CAPTURE ATTENTION Creationist WOM
    16. Slide 18: CAPTURE ATTENTION Creationist WOM
    17. Slide 19: CAPTURE ATTENTION Creationist WOM
    18. Slide 20: CAPTURE ATTENTION Creationist WOM
    19. Slide 21: CAPTURE ATTENTION Creationist WOM
    20. Slide 22: CAPTURE ATTENTION Creationist WOM
    21. Slide 23: CAPTURE ATTENTION Creationist WOM
    22. Slide 24: Evolutionist WOM CORE BELIEF Evolutionist WOM
    23. Slide 25: Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon Evolutionist WOM
    24. Slide 26: Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon GARNER INTENTION Evolutionist WOM
    25. Slide 27: GARNER INTENTION Evolutionist WOM
    26. Slide 28: GARNER INTENTION Evolutionist WOM
    27. Slide 29: GARNER INTENTION Evolutionist WOM
    28. Slide 30: GARNER INTENTION Evolutionist WOM
    29. Slide 31: GARNER INTENTION Evolutionist WOM
    30. Slide 32: GARNER INTENTION Evolutionist WOM
    31. Slide 33: GARNER INTENTION Evolutionist WOM
    32. Slide 34: GARNER INTENTION Evolutionist WOM
    33. Slide 35: GARNER INTENTION Evolutionist WOM
    34. Slide 36: GARNER INTENTION Evolutionist WOM
    35. Slide 37: GARNER INTENTION method Evolutionist WOM
    36. Slide 38: GARNER INTENTION Evolutionist WOM
    37. Slide 39: GARNER INTENTION Evolutionist WOM
    38. Slide 40: GARNER INTENTION Evolutionist WOM
    39. Slide 41: GARNER INTENTION Evolutionist WOM
    40. Slide 42: GARNER INTENTION Evolutionist WOM
    41. Slide 43: GARNER INTENTION Evolutionist WOM
    42. Slide 44: Creationist Evolutionist WOM WOM
    43. Slide 45: Creating awareness versus building preference Creationist Evolutionist WOM WOM
    44. Slide 46: A matter of what a business did versus what a business does Creationist Evolutionist WOM WOM
    45. Slide 47: Making the WOM activity remarkable versus making the product remarkable Creationist Evolutionist WOM WOM
    46. Slide 48: Making up a story versus telling the story Creationist Evolutionist WOM WOM
    47. Slide 49: WOM is just a marketing issue versus always being a business issue Creationist Evolutionist WOM WOM
    48. Slide 50: DOT THE LINE
    49. Slide 51: DOT Creationist WOM
    50. Slide 52: DOT THE LINE Evolutionist Creationist WOM WOM
    51. Slide 53: Creationist Evolutionist WOM WOM
    52. Slide 54: John Moore www.brandautopsy.com

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