Do You Believe in Creationist WOM or Evolutionist WOM?

Slide 1: Creationist Evolutionist WOM WOM OR First delivered in May 2006

Slide 2: Which came first?

Slide 3: Which came first?

Slide 6: Creationism Evolutionism

Slide 7: Which came first? Word-of- Marketing, Mouth Worthy of OR Marketing WOM

Slide 8: Creationist Evolutionist WOM WOM

Slide 9: Creationist WOM CORE BELIEF Creationist WOM

Slide 10: Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence Creationist WOM

Slide 11: Creationist WOM CORE BELIEF WOM can be an “artificially amplified” marketing occurrence CAPTURE ATTENTION Creationist WOM

Slide 12: CAPTURE ATTENTION Creationist WOM

Slide 13: CAPTURE ATTENTION Creationist Marfa, TX | population 2,121 WOM

Slide 14: CAPTURE ATTENTION Creationist WOM

Slide 15: CAPTURE ATTENTION Creationist WOM

Slide 16: CAPTURE ATTENTION Creationist WOM

Slide 17: CAPTURE ATTENTION Creationist WOM

Slide 18: CAPTURE ATTENTION Creationist WOM

Slide 19: CAPTURE ATTENTION Creationist WOM

Slide 20: CAPTURE ATTENTION Creationist WOM

Slide 21: CAPTURE ATTENTION Creationist WOM

Slide 22: CAPTURE ATTENTION Creationist WOM

Slide 23: CAPTURE ATTENTION Creationist WOM

Slide 24: Evolutionist WOM CORE BELIEF Evolutionist WOM

Slide 25: Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon Evolutionist WOM

Slide 26: Evolutionist WOM CORE BELIEF WOM is a “naturally occurring” marketing phenomenon GARNER INTENTION Evolutionist WOM

Slide 27: GARNER INTENTION Evolutionist WOM

Slide 28: GARNER INTENTION Evolutionist WOM

Slide 29: GARNER INTENTION Evolutionist WOM

Slide 30: GARNER INTENTION Evolutionist WOM

Slide 31: GARNER INTENTION Evolutionist WOM

Slide 32: GARNER INTENTION Evolutionist WOM

Slide 33: GARNER INTENTION Evolutionist WOM

Slide 34: GARNER INTENTION Evolutionist WOM

Slide 35: GARNER INTENTION Evolutionist WOM

Slide 36: GARNER INTENTION Evolutionist WOM

Slide 37: GARNER INTENTION method Evolutionist WOM

Slide 38: GARNER INTENTION Evolutionist WOM

Slide 39: GARNER INTENTION Evolutionist WOM

Slide 40: GARNER INTENTION Evolutionist WOM

Slide 41: GARNER INTENTION Evolutionist WOM

Slide 42: GARNER INTENTION Evolutionist WOM

Slide 43: GARNER INTENTION Evolutionist WOM

Slide 44: Creationist Evolutionist WOM WOM

Slide 45: Creating awareness versus building preference Creationist Evolutionist WOM WOM

Slide 46: A matter of what a business did versus what a business does Creationist Evolutionist WOM WOM

Slide 47: Making the WOM activity remarkable versus making the product remarkable Creationist Evolutionist WOM WOM

Slide 48: Making up a story versus telling the story Creationist Evolutionist WOM WOM

Slide 49: WOM is just a marketing issue versus always being a business issue Creationist Evolutionist WOM WOM

Slide 50: DOT THE LINE

Slide 51: DOT Creationist WOM

Slide 52: DOT THE LINE Evolutionist Creationist WOM WOM

Slide 53: Creationist Evolutionist WOM WOM

Slide 54: John Moore www.brandautopsy.com