Nice to see Harold Baines make a cameo in this prezo!
posted by BrandAutopsy on There Will Be Blood: 'Got Social Media' Presenation by Chris Bernard [slide 35] (3 months ago, 6 since then)
Yep ... that's me. And just so you know, Zyman's book isn't rich with platitudes. On the other hand, Roberts' LOVEMARKS books are rich with platitudes. I'm interested to learn how you are able to definitively distinguish between advertising messages and "communication" messages. They seem one-and-the-same with me.
posted by BrandAutopsy on THE END OF ADVERTISING AS WE KNOW IT [slide 5] (10 months ago, 1 since then)
Bullshit, eh? All he's saying is that EVERYTHING a business does communicates something to customers. Ain't nuthin' bullshit about that. And in slide #6, I shared a more elaborative quote from Zyman explaining what he means.
posted by BrandAutopsy on THE END OF ADVERTISING AS WE KNOW IT [slide 5] (10 months ago, 4 since then)
