John Moore
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THE END OF ADVERTISING AS WE KNOW ITYep ... that’s me. And just so you know, Zyman’s book isn’t rich with platitudes. On the other hand, Roberts’ LOVEMARKS books are rich with platitudes.
I’m interested to learn how you are able to definitively distinguish between advertising messages and "communication" messages. They seem one-and-the-same with me.3 years ago
John Moore
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THE END OF ADVERTISING AS WE KNOW ITBullshit, eh? All he’s saying is that EVERYTHING a business does communicates something to customers. Ain’t nuthin’ bullshit about that. And in slide #6, I shared a more elaborative quote from Zyman explaining what he means.3 years ago
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