ABRIDGED | Becoming a Talkable Brand

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At the SummitUp 2010 Conference, I gave a presentation on BECOMING A TALKABLE BRAND. These slides offer a summary of my talk. If you attended the talk, these slides will make complete sense. If you …

At the SummitUp 2010 Conference, I gave a presentation on BECOMING A TALKABLE BRAND. These slides offer a summary of my talk. If you attended the talk, these slides will make complete sense. If you didn't attend, vital information is missing. Sorry. Next time attend. Dig?

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  • 1. Becoming aTalkable Brand **ABRIDGED VERSION** John Moore john@BrandAutopsy.com
  • 2. The following slides were presentedat the SummitUp Conference inDayton, OH on Oct. 19, 2010 www.SummitUp.org
  • 3. Word of Mouth is the primaryfactor behind 20% to 50% of all purchase decisions. source | “A New Way to Measure Word-of-Mouth Marketing” (McKinsey Quarterly, April 2010)
  • 4. The typical Americanmentions specific brand names 60 times per week in offline and online conversations source | Keller Fay “ Talk Track” report (2010)
  • 5. BUZZ
  • 6. Buzz doesn’tCreate Evangelists.Evangelists Create Buzz. source | inspired by Steve Hershberger, ComBlu (2006)
  • 7. Comp sales declined over 7.0% during Q1 of 2010.
  • 8.
  • 9. wom ology1 | Customer Experience2 | Customer Service3 | Great Advertising
  • 10. “When you hit a wrongnote, it’s the next note thatmakes it good or bad.” Miles Davis Jazz Visionary
  • 11. “You can play ashoestring if youare sincere.” John Coltrane Jazz Visionary
  • 12. wom ology MAKEFOURDECISIONS
  • 13. Decide to... Be Unique
  • 14. Decide to... Be Obvious
  • 15. Decide to... Be Affected
  • 16. Decide to...Fix your “Broken Windows”
  • 17. Before doing WOM,spend time and money to gain confidence in your business
  • 18. john@BrandAutopsy.com www.BrandAutopsy.com @BrandAutopsy