(4) Espresso Shots of Business Wisdom

Slide 1: E P I S O D E #4 Espresso Shots of Business Wisdom John Moore

Slide 3: Sales are down. What should we do?

Slide 5: Actions Speak Louder than Advertising Espresso Shots of Business Wisdom

Slide 9: 76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)

Slide 10: Still have to be REMARKABLE to get remarked about.

Slide 12: doing and being rather than saying

Slide 13: DO what they do

Slide 14: DO what they do BE who they are

Slide 16: Actions Speak Louder than Advertising Espresso Shots of Business Wisdom

Slide 17: Where would you spend dollars to focus more on being and doing rather than saying?

Slide 18: brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”