Espresso Shots of Business Wisdom John Moore E P I S O D E #4

Sales are down. What should we do?

Actions Speak Louder than Advertising Espresso Shots of Business Wisdom

76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)

Still have to be REMARKABLE to get remarked about.

doing and being rather than saying

DO what they do

DO what they do BE who they are

Actions Speak Louder than Advertising Espresso Shots of Business Wisdom

Where would you spend dollars to focus more on being and doing rather than saying?

brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”