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(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
(4) Espresso Shots of Business Wisdom
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(4) Espresso Shots of Business Wisdom

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Episode #4 of ESPRESSO SHOTS OF BUSINESS WISDOM shares some thoughts on why advertising is not always the answer to driving sales. …

Episode #4 of ESPRESSO SHOTS OF BUSINESS WISDOM shares some thoughts on why advertising is not always the answer to driving sales.

For more business tid-bits, peruse my blog: brandautopsy.typepad.com. Or, visit my website to learn more about me ... www.brandautopsy.com

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  • 1. Espresso Shots of Business Wisdom John Moore E P I S O D E #4
  • 2.  
  • 3. Sales are down. What should we do?
  • 4.  
  • 5. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
  • 6.  
  • 7.  
  • 8.  
  • 9. 76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)
  • 10. Still have to be REMARKABLE to get remarked about.
  • 11.  
  • 12. doing and being rather than saying
  • 13. DO what they do
  • 14. DO what they do BE who they are
  • 15.  
  • 16. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
  • 17. Where would you spend dollars to focus more on being and doing rather than saying?
  • 18. brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”

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