(4) Espresso Shots of Business Wisdom

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(4) Espresso Shots of Business Wisdom - Presentation Transcript

  1. Espresso Shots of Business Wisdom John Moore E P I S O D E #4
  2.  
  3. Sales are down. What should we do?
  4.  
  5. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
  6.  
  7.  
  8.  
  9. 76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)
  10. Still have to be REMARKABLE to get remarked about.
  11.  
  12. doing and being rather than saying
  13. DO what they do
  14. DO what they do BE who they are
  15.  
  16. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
  17. Where would you spend dollars to focus more on being and doing rather than saying?
  18. brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”

+ John MooreJohn Moore, 3 years ago

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