ZAG

ZAG A Whiteboard Overview MARTY NEUMEIER BIZ BOOK MONEY QUOTES

BIZ BOOK MONEY QUOTES “ The wider the competition, the narrower the focus — and vice versa.” ZAG A Whiteboard Overview MARTY NEUMEIER (pg. 71)

BIZ BOOK MONEY QUOTES “ There are two main models for organizing brand portfolios. The first is a ‘house of brands,’ meaning a company that markets a range of separate brand names (P&G). (pg. 104) ZAG A Whiteboard Overview MARTY NEUMEIER

BIZ BOOK MONEY QUOTES “ The second model is a ‘branded house,’ meaning that a company itself is the brand, and its products are subsets of the main brand (Hewlett-Packard). (pg. 104) ZAG A Whiteboard Overview MARTY NEUMEIER

BIZ BOOK MONEY QUOTES “ The advantage of a house of brands is that each brand is free to fight its battles on its own terms, unfettered by the meaning of the parent brand.” (pg. 104) ZAG A Whiteboard Overview MARTY NEUMEIER

BIZ BOOK MONEY QUOTES “ The advantage of a branded house is that all products and services can share the same budget, customer, and market position.” (pg. 104) ZAG A Whiteboard Overview MARTY NEUMEIER

BIZ BOOK MONEY QUOTES “ There’s a myth that people in organizations don’t like change. Actually, people do like change. What they don’t like is being changed.” (pg. 127) ZAG A Whiteboard Overview MARTY NEUMEIER

For more … www.ZagBook.com ZAG A Whiteboard Overview MARTY NEUMEIER

ZAG

by Brand Autopsy Marketing Practice on Nov 05, 2006

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