10 Quotes from Starbucks Executives

Slide 1: TEN QUOTES from Starbucks Executives that didn’t make it into TRIBAL KNOWLEDGE

Slide 2: “We built the Starbucks brand first with our people, not with consumers — the opposite approach from that of the crackers and cereal companies.” Howard Schultz Starbucks chairman & visionary

Slide 3: “We believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in employees who were zealous about good coffee.” Howard Schultz Starbucks chairman & visionary

Slide 4: “Excessive marketing spending will only accelerate the demise of any poorly conceived company.” Scott Bedbury former Starbucks executive

Slide 5: “To win, brands must be relevant, responsible, honest, definable, and a welcome part of contemporary culture.” Scott Bedbury former Starbucks executive

Slide 6: “Brands need to communicate that they are along for the ride. They are made of flesh and emotion. That they are made possible by people.” Scott Bedbury former Starbucks executive

Slide 7: “A cup of coffee is a miracle. It’s what can be. Tell me something that can simultaneously by warm and comforting and stimulating and invigorating.” Dave Olsen seasoned “Starbucks Fellow”

Slide 8: “Starbucks is always managing the tension between opposites. On the one hand, I’d say we’re comforting and predictable. Yet on the other hand, we’re constantly surprising and delighting.” Diedra Wager former Starbucks Executive

Slide 9: “Starbucks partners are here because they respect the company. They should also respect the marketing programs.” Scott Bedbury former Starbucks executive

Slide 10: “Where we have a problem — we have a problem leader.” Howard Behar former Starbucks executive

Slide 11: “Think like a person of action. Act like a person of thought.” Howard Behar former Starbucks executive

Slide 12: To read quotes that DID make the cut, pick up a copy of … TRIBAL KNOWLEDGE www.tribalknowledge.biz