Word of Mouth Marketing

by Brand Autopsy Marketing Practice on Nov 06, 2006

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I’ve recently read. This presentation shares "money quotes" from Andy Sernovitz&rsquo

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From time to time on the Brand Autopsy blog, I share "money quotes" from business books I’ve recently read. This presentation shares "money quotes" from Andy Sernovitz’s book, "WORD OF MOUTH MARKETING: How Smart Companies Get People Talking." Learn more at Andy’s book companion website at www.wordofmouthbook.com.

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Word of Mouth Marketing — Presentation Transcript

BIZ BOOK MONEY QUOTES WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Word of mouth is a natural conversation between real people.” “ Word of mouth marketing is learning to work within this conversation so people are talking about you.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES Word of mouth … “it’s evolved from being anecdotal to actionable .”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Marketing is what you do, not what you say. The story that will be told by the power of word of mouth is what really happens underneath all that marketing.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ The one truth about word of mouth is that the truth always rises to the surface. The truth about your company, products, services, and people is all that matters now.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ You can’t hide a bad product behind a great media campaign.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ You can’t hide bad service behind a big brand.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ You can’t lie to yourself, and you can’t lie to your customers.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Word of mouth marketing is about being good to people.”

WORD of MOUTH MARKETING How Smart Companies Get People Talking ANDY SERNOVITZ BIZ BOOK MONEY QUOTES “ Real people will talk about you when they like you, your stuff, and the things that you do. The word of mouth that they create is far more powerful than all the advertising in the world.”

For more … www.wordofmouthbook.com

John Granule , Web Developer at Home Impressive presentation on ’Word of Mouth Marketing'. You’ve shown your credibility on presentation with this slideshow. This one deserves thumbs up. I’m John, owner of www.freeringtones.ws/ . Hope to see more quality slides from you.

Best wishes. 1 year ago

Are you sure you want to Yes No

marijanovi Amazing presentation. May you send it to my email? maria_mne@yahoo.com 1 year ago

Anisa Sliney Mark , Self Employed at Uni Great display. I've taken some of the structure graphics together with adapted to my startup Anisa http://financejedi.com http://healthjedi.com 1 year ago

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حكايات نواعم - http://www.nem-stories.com/vb/ 2 years ago

onepageoro (English & Spanish): ENTER TO: . HTTP://STARCDAVID.GOOGLEPAGES.COM

Very Good ! Excellent ! I liked. My name is David CD. from Argentine. I have Fame & Popularity in Hollywood, Awards, Golden Globes, Screen, etc. and in all the World. My Site is :(Enter for the Index, very easy):(English and Spanish): http://starcdavid.googlepages.com (Spanish&English)or www.slideshare.net/thetrue Remember to has Knowledges of Management Strategies, Inteligence, etc, Cinema, Hollywood, Mafias, Gangsters,Organized Crime, Companies of Cars, Aeroplanes, Banks, Magazines, Newspapers, TV, Models, Fashion Show, Politics, Governments,Sports, Music, Movies, Theatres, Universities, etc. in any area & places of the World. This is True. and Very Important. (Signals, Fingers, Rings, Faces, Features of Identity, etc.) HTTP://STARCDAVID.GOOGLEPAGES.COM (English & Spanish).

If you do not like the first 7 pages(show all areas). begin for the Nº 8, Remember this is true, is the real life, Powers, Gangsters, the poeple the use also in their life.

4 years ago

jérémy DUMONT , jeremy dumont is HEAD OF DIGITAL (ex strategic planner for pourquoitucours) at IPSOS ASI - DIGITAL ADVERTISING please check out my presentation about the same subject http://www.slideshare.net/jeremydumont

jeremy dumont 5 years ago

Jonathan Boutelle , entrepreneur CTO at SlideShare Wow... power due on the foreward /afterword. I like both Guy Kawasaki and Seth Godin's stuff. 5 years ago

Word of Mouth Marketing

by Brand Autopsy Marketing Practice on Nov 06, 2006

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Word of Mouth Marketing — Presentation Transcript