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A brief introduction in The Brand Ascension Group, philosophy, approach, services.

A brief introduction in The Brand Ascension Group, philosophy, approach, services.

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  • 1. www.BrandAscension.com
  • 2. About The BA Group… EXPERIENTIAL CONSULTING, TRAINING & SPEAKING Assist local, national and global firms define, create & build brand experiences Pioneers of 2 Proprietary Brand-Building Methodologies Authors/Co-Authors Award-winning Graphic Design Certified Trainers Certified in Accelerated Learning Methodologies Past President, Pikes Peak Advertising Federation Senior executive – largest hotel company in world Certified Executive Coach Certified Trainer in Emotional Intelligence CAROL CHAPMAN SUZANNE TULIEN www.BrandAscension.com
  • 3. What We Are… • A multi-faceted consulting and training firm • Focused on internal Brand Definition and implementation within our client organizations • Highly experiential & innovative in our approach • A conscious, inspirational, client-centered partner focused on overall client brand objectives • Experts at helping our clients Walk their Brand Talk www.BrandAscension.com
  • 4. What We Are NOT… An advertising agency, A marketing firm, A PR organization, A media buyer… …all FOCUSED ON EXTERNAL MESSAGING. www.BrandAscension.com
  • 5. The Brand Ascension Group …helps define & build our client’s internal brand foundation (DNA) and guide them to live and embody their brand consistently and distinctively so that their customer’s expectations match or exceed the promise in their marketing messages. SMALL | MEDIUM | LARGE COMPANIES www.BrandAscension.com
  • 6. Our Service Specialties • Internal Brand Definition & Implementation – Proprietary Methodology: Brand DNA – Delivery offered 3 ways • Live on-site training • Live virtual delivery via WebEx • Do-it-yourself, self-paced online recorded training • Brand Diagnostic – Comprehensive Internal/External Stakeholder Assessment • Strategic Implementation of Brand Attributes – Employee engagement, process creation, leadership development • Brand Management – Review/metric development/analysis www.BrandAscension.com
  • 7. The Expense of External Promotion Small American companies spend about $30 BILLION annually on MARKETING. --Kelsey Group, Market Research Firm www.BrandAscension.com
  • 8. The Expense of External Promotion “40% of marketing dollars are WASTED, due to de-motivated, ill-informed staff UNDERMINING the promotional PROMISE.” --David Barrows, The Design Agency, UK www.BrandAscension.com
  • 9. We Educate Our Clients on the Difference Between... www.BrandAscension.com
  • 10. Why Conscious Branding? Building A Strong Brand Reduces the Buying “Risk” for Your Customers, and Guarantees Consistency in your Products and Services. www.BrandAscension.com
  • 11. Conscious Branding Strategies Will… Resolve Most Common Business Pains • How to create memorable BRAND EXPERIENCES • Lack of AWARENESS in the market • Customer CHURN • Competitive pressure & no real DIFFERENTIATION • Bringing new PRODUCT(S) to market • No SOLID IDENTITY internally • No employee BUY-IN of the brand • Employee CHURN www.BrandAscension.com
  • 12. A Well Defined Brand Will… • Increase revenues & market share • Decrease price sensitivity • Increase customer loyalty • Enhance brand distinction • Increase brand clarity & vision • Increase consistency & customer trust • Increase ability to attract & retain quality employees www.BrandAscension.com
  • 13. How It’s Done… BRAND DNA DEFINE, CREATE, & BUILD CORE VALUES BRAND STYLE DIFFERENTIATORS STANDARDS of PERFORMANCE BRAND PLATFORM BRAND PROMISE www.BrandAscension.com
  • 14. A Brand Without a Focus… In the ABSENCE of a DISTINCTIVE brand EXPERIENCE, PRICE becomes the DEFAULT in your customer’s purchase DECISION. - James Gilmore & Joseph Pine, The Experience Economy www.BrandAscension.com
  • 15. Key Questions that Can Be Answered Thru Brand Definition 1. How will you create the optimal brand experience? 2. How will you enhance your brand’s experience through all of the human senses? 3. How will you create brand insistence with your customers? 4. How will your brand reinforce something about who your customers are? 5. Does your brand have a strong point of view? 6. How will your brand make people feel -- as though they belong to something special? 7. How will your brand confirm and affirm the promise through every customer touch point? BRAND DEFINITION ANSWERS THESE QUESTIONS. www.BrandAscension.com
  • 16. HOW ITS DONE… BRAND DNA DEFINE, CREATE, & BUILD YOUR BRAND DNA • 4, 2-HR CLASS SESSIONS • LIVE VIRTUAL FACILITATION • COMPREHENSIVE WORKBOOK • EMPLOYEE TEAMWORK • REVIEW/CRITIQUE SESSIONS • IMPLEMENTATION STRATEGIES • OPPTY. for CONTINUED EDUCATION www.BrandAscension.com
  • 17. www.BrandAscension.com