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www.BrandAscension.com
About The BA Group…
            EXPERIENTIAL CONSULTING, TRAINING & SPEAKING
                  Assist local, national and ...
What We Are…
• A multi-faceted consulting and training firm
• Focused on internal Brand Definition and
  implementation wi...
What We Are NOT…
An advertising agency,
  A marketing firm,
  A PR organization,
   A media buyer…
  …all FOCUSED ON
EXTER...
The Brand Ascension Group
 …helps define & build our client’s
  internal brand foundation (DNA)
     and guide them to liv...
Our Service Specialties
• Internal Brand Definition & Implementation
    – Proprietary Methodology: Brand DNA
    – Delive...
The Expense of External Promotion


Small American
companies spend
about $30
BILLION annually
on MARKETING.
--Kelsey Group...
The Expense of External Promotion


“40%          of
marketing dollars
are WASTED, due to
de-motivated,
ill-informed staff...
We Educate Our Clients
        on the
Difference Between...




www.BrandAscension.com
Why Conscious Branding?

     Building A Strong Brand
           Reduces the
      Buying “Risk” for Your
            Cust...
Conscious Branding Strategies Will…
           Resolve Most
     Common Business Pains
       • How to create memorable BR...
A Well Defined Brand Will…

• Increase revenues & market share
• Decrease price sensitivity
• Increase customer loyalty
• ...
How It’s Done…


BRAND DNA
   DEFINE, CREATE, & BUILD



                  CORE VALUES
                  BRAND STYLE
     ...
A Brand Without a Focus…


In the ABSENCE of a
 DISTINCTIVE brand
    EXPERIENCE,
        PRICE becomes the
         DEFAU...
Key Questions that Can Be Answered Thru Brand Definition


 1.   How will you create the optimal brand experience?
 2.   H...
HOW ITS DONE…


BRAND DNA
    DEFINE, CREATE, & BUILD
      YOUR BRAND DNA
    • 4, 2-HR CLASS SESSIONS
    • LIVE VIRTUAL...
www.BrandAscension.com
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BA Group Introduction

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A brief introduction in The Brand Ascension Group, philosophy, approach, services.

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Transcript of "BA Group Introduction"

  1. 1. www.BrandAscension.com
  2. 2. About The BA Group… EXPERIENTIAL CONSULTING, TRAINING & SPEAKING Assist local, national and global firms define, create & build brand experiences Pioneers of 2 Proprietary Brand-Building Methodologies Authors/Co-Authors Award-winning Graphic Design Certified Trainers Certified in Accelerated Learning Methodologies Past President, Pikes Peak Advertising Federation Senior executive – largest hotel company in world Certified Executive Coach Certified Trainer in Emotional Intelligence CAROL CHAPMAN SUZANNE TULIEN www.BrandAscension.com
  3. 3. What We Are… • A multi-faceted consulting and training firm • Focused on internal Brand Definition and implementation within our client organizations • Highly experiential & innovative in our approach • A conscious, inspirational, client-centered partner focused on overall client brand objectives • Experts at helping our clients Walk their Brand Talk www.BrandAscension.com
  4. 4. What We Are NOT… An advertising agency, A marketing firm, A PR organization, A media buyer… …all FOCUSED ON EXTERNAL MESSAGING. www.BrandAscension.com
  5. 5. The Brand Ascension Group …helps define & build our client’s internal brand foundation (DNA) and guide them to live and embody their brand consistently and distinctively so that their customer’s expectations match or exceed the promise in their marketing messages. SMALL | MEDIUM | LARGE COMPANIES www.BrandAscension.com
  6. 6. Our Service Specialties • Internal Brand Definition & Implementation – Proprietary Methodology: Brand DNA – Delivery offered 3 ways • Live on-site training • Live virtual delivery via WebEx • Do-it-yourself, self-paced online recorded training • Brand Diagnostic – Comprehensive Internal/External Stakeholder Assessment • Strategic Implementation of Brand Attributes – Employee engagement, process creation, leadership development • Brand Management – Review/metric development/analysis www.BrandAscension.com
  7. 7. The Expense of External Promotion Small American companies spend about $30 BILLION annually on MARKETING. --Kelsey Group, Market Research Firm www.BrandAscension.com
  8. 8. The Expense of External Promotion “40% of marketing dollars are WASTED, due to de-motivated, ill-informed staff UNDERMINING the promotional PROMISE.” --David Barrows, The Design Agency, UK www.BrandAscension.com
  9. 9. We Educate Our Clients on the Difference Between... www.BrandAscension.com
  10. 10. Why Conscious Branding? Building A Strong Brand Reduces the Buying “Risk” for Your Customers, and Guarantees Consistency in your Products and Services. www.BrandAscension.com
  11. 11. Conscious Branding Strategies Will… Resolve Most Common Business Pains • How to create memorable BRAND EXPERIENCES • Lack of AWARENESS in the market • Customer CHURN • Competitive pressure & no real DIFFERENTIATION • Bringing new PRODUCT(S) to market • No SOLID IDENTITY internally • No employee BUY-IN of the brand • Employee CHURN www.BrandAscension.com
  12. 12. A Well Defined Brand Will… • Increase revenues & market share • Decrease price sensitivity • Increase customer loyalty • Enhance brand distinction • Increase brand clarity & vision • Increase consistency & customer trust • Increase ability to attract & retain quality employees www.BrandAscension.com
  13. 13. How It’s Done… BRAND DNA DEFINE, CREATE, & BUILD CORE VALUES BRAND STYLE DIFFERENTIATORS STANDARDS of PERFORMANCE BRAND PLATFORM BRAND PROMISE www.BrandAscension.com
  14. 14. A Brand Without a Focus… In the ABSENCE of a DISTINCTIVE brand EXPERIENCE, PRICE becomes the DEFAULT in your customer’s purchase DECISION. - James Gilmore & Joseph Pine, The Experience Economy www.BrandAscension.com
  15. 15. Key Questions that Can Be Answered Thru Brand Definition 1. How will you create the optimal brand experience? 2. How will you enhance your brand’s experience through all of the human senses? 3. How will you create brand insistence with your customers? 4. How will your brand reinforce something about who your customers are? 5. Does your brand have a strong point of view? 6. How will your brand make people feel -- as though they belong to something special? 7. How will your brand confirm and affirm the promise through every customer touch point? BRAND DEFINITION ANSWERS THESE QUESTIONS. www.BrandAscension.com
  16. 16. HOW ITS DONE… BRAND DNA DEFINE, CREATE, & BUILD YOUR BRAND DNA • 4, 2-HR CLASS SESSIONS • LIVE VIRTUAL FACILITATION • COMPREHENSIVE WORKBOOK • EMPLOYEE TEAMWORK • REVIEW/CRITIQUE SESSIONS • IMPLEMENTATION STRATEGIES • OPPTY. for CONTINUED EDUCATION www.BrandAscension.com
  17. 17. www.BrandAscension.com

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