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Social media-power-hour-for-brand-aid

  1. 1. “Social Media POWERHOUR: All the Tips and Tricks You Need to Know” By Fred Campos, FunCitySocialMedia Chief of Marketing
  2. 2. Copy of Today’s PowerPoint Presentation Can Be Download at: Click “Classes” Password is: Brand-Aid
  3. 3. “Social Media Revolution 3” Video By Eric Qualman Based on #1 Best Selling Book Socialnomics
  4. 4. What is Social Media? ”’Social Media is the ability to market, promote, draw attention to or educate potential consumers through repeatable and ‘opt in’ contacts. This process is usually free and accomplished through: Blogs, Twitter, Facebook, YouTube, Pinterest, Flickr, FourSquare, LinkedIn or other online connections.” - Fred Campos, Chief of Marketing, FCSM
  5. 5. Why Social Media is Not Just for Kids?
  6. 6. Feb 2010 Survey of 19 Social Media Sites“A full 25% of the users on these sites are aged 35 to 44, which in other wordsis the age group that dominates the social media sphere. Only 3% are aged 65 or older.”
  7. 7. The Three LeggedStool, Branding Your Social Media to Match
  8. 8. The 10 Most Effective Ways to Use Social Media
  9. 9. 10 Most Effective Ways to Use Social Media1. To Promote a Brand, Blog, Website, Product or Service.2. Lead Generation through Targeted Demographic, Audience or Customer.3. It Improves your SEO (Search Engine Optimization), the Three Legged Stool.4. It is Stickier than a Website.5. It Provides Multiple Ways for Clients to Interact.
  10. 10. 10 Most Effective Ways to Use Social Media6. Good Customer Feedback Loop.7. It Boost the Number of People You Can Reach.8. Allows Two-Way Communication and/or Client Feedback.9. Conversations are Already Happening With or Without You.10.It’s Cheap Marketing.
  11. 11. 7 Habits of Interesting & Engaging People 1. They Stay on Topic Most of the Time. 2. They are Funny or Controversial. 3. They are Real and not Robotic. 4. They are Descriptive & Different. 5. They Talk to People. 6. They Promote Interesting Stuff. 7. They Don’t Over Sell. Practice 90/10 Rule.
  12. 12. My Suggested Three Legged Stool for Parks & Recs: Twitter Facebook YouTube
  13. 13. Why Parks & Recs Need Twitter?
  14. 14. A Few Twitter Thoughts & Stories“190 million unique visitors come to Twitter every month.” – March 20111. GM Twitter Story2. The Thanksgiving Cooking Story
  15. 15. –Everybody is Selling Something.–What is in a Twitter Name?–Where & How does “Tweeting” Take Place?–The Two True Purposes of Twitter.–Follow People that Matter to Your Business, Follow Your Customers.
  16. 16. – Be Real.– Tweet at Least Daily.– Tweet 3-4 Times a Day.– Stay on Topic 90% of the Time.– Keep an Eye on Your Direct Message.– Reply Back on People that Follow You.– Data mine appropriate followers.
  17. 17. Case Studies: Dad Hair Book Review• 10 Book Experiment• Twitter & Blog• The Right Audience Increased Book Sales• We Sold Out in Less than a Day
  18. 18. Why do Parks & Recs Need Facebook?
  19. 19. A Few Facebook Thoughts“850 million users are not to be ignored.” August 2011If Facebook were a country it would be the 3rd largest in the world.The Rotan FB Story.
  20. 20. Facebook & YouTube vs Websites?
  21. 21. What’s the Difference Between a Personal and Business Fan Page?
  22. 22. Personal vs. Business Fan Page• Personal is designed to connect with every person you’ve every went to school with.• Personal account is limited to 5000 friends.• Personal account doesn’t support custom tabs.
  23. 23. 7 Facebook Secrets1. Update Your Facebook Wall Daily2. Wall Post 7a-9a, 5:30p-7:30p3. “Like” Cross Business from Fan Page4. Reveal Page Increases “Likes”5. Add “Like” buttons to Websites6. Don’t “Like” Your Competition7. Facebook Ads Rock, $50 Free Jan 2012
  24. 24. A Few YouTube Thoughts“In 2012 there will be more video content online than text.” July 2010YouTube is the 2nd/3rd most searched site, behind Google.In an A.D.D. world, video is king.
  25. 25. An Example of a YouTube Channel
  26. 26. An Example of a YouTube Channel
  27. 27. Tie It All Together
  28. 28. Top 5 Pieces of a Good Video1. Short (30 secs – 2 mins)2. One Interesting Message3. Call to Action4. Nicely Done, Title & Music5. Match Title, Desc, Tag & Location
  29. 29. We Build & Automate Social Media
  30. 30. We Provide 4 Social Media Services 1. Social Media Websites Virtual Billboards Blogs 2. Social Media Small Business Silver Twitter, Facebook, YouTube Campaigns 3. YouTube Commercials 4. Social Media Speaking & Training
  31. 31. You Focus on Running Your Business, We Focus on Bringing You Clients! FunCitySocialMedia Fred Campos, Speaker/Trainer 400 S. Industrial Blvd #224 Euless, TX 76040 <=Blog, @FredCamposJr, @Fred24Live