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Super Bowl Study - Full List

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The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.

The full list of all Super Bowl advertisers by percentage change in likelihood to purchase the advertised products and services.

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  • 1. SUPER BOWL TM xlvii i AD EFFECTIVENESS STUDY BRAND LIFT RANK Hyundai Genesis 39.50% 1 Budweiser 37.76% 2 Jeep Cherokee 36.05% 3 Sony Crackle 25.57% 4 Sonos 25.01% 5 The Amazing Spiderman 2 20.53% 6 Axe Peace 19.68% 7 Alex and Ani 19.41% 8 Radio Shack 16.64% 9 Priceline 15.60% 10 Hyundai Elantra 13.70% 11 Honda 13.62% 12 Captain America 13.12% 13 Subway 12.16% 14 Pepsi 10.81% 15 Butterfinger 10.74% 16 T-Mobile 9.83% 17 M&M's 9.65% 18 Hulu 9.63% 19 Doritos 9.60% 20 WeatherTech 9.02% 21 Heinz Ketchup 8.94% 22 Need for Speed 7.93% 23 Coca-Cola 7.75% 24 Dannon Oikos Greek Yogurt 7.23% 25 Maserati 5.22% 26 GoPro 4.82% 27 Microsoft 4.80% 28 Chobani Yogurt 4.74% 29 Ford Fusion Hybrid 4.58% 30 Intuit 4.34% 31 Bud Light 4.11% 32 Scientology 3.47% 33 GoDaddy 3.32% 34 H&M 3.17% 35 Squarespace 2.78% 36 SodaStream 2.73% 37 Smart 2.58% 38 Pistachios 2.28% 39 Transformers: Age of Extinction 2.16% 40 Geico 1.60% 41 Kia 1.32% 42 Audi A3 1.14% 43 TurboTax 1.12% 44 Beats Music 1.06% 45 Bank of America 0.73% 46 Volkswagen 0.32% 47 Sprint 0.13% 48 Swiffle Vacuum -0.70% 49 Jack In The Box -1.31% 50 Toyota Highlander -1.32% 51 Cheerios -3.00% 52 GoldieBlox -5.73% 53 CarMax -7.29% 54 Chrysler -20.06% 55 Chevy Silverado -23.3% 56 Jaguar -31.66% 57 This study was conducted across Internet-connected devices via the proprietary software platform, BrandAds Bridge, and included 37,440 participants from around the United States. Participants described how likely they were to purchase a product or service from a particular brand by choosing a single answer from 5 choices ranging from “very likely” to “very unlikely.” Surveys were completed by the control group prior to the airing of the Super Bowl™ and by the separate exposed group after they had watched the Super Bowl™.

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