2013 was the year of the completion rate. This is a great foundational metric that allows the marketer to, at the very least, know that their video assets are being played in a video player somewhere online. It’s a good start, but the completion rate on its own is simply not enough. Video is the king of brand marketing formats, so let’s start treating it that way.
Here are 10 metrics that every marketer should measure for every video campaign.