80 million people Google their own name or someone else ’s name every day. For people in job market, 75% of HR departments are required to research them online before hiring them.
The problem is, if you are like most people, you ’ll find negative, irrelevant, or useless information. Even though it is crucial to have a positive online presence, most people have no idea how to put their best foot forward. BrandYourself solves that problem.
1. Just Google meHow to control your first impression on the web
2. What We’ll Cover…1. How important are your search results and why?2. What is SEO and how can it help?3. Controlling your own results – the most important tactics to get started4. Emergency tactics: How to handle an unwanted result on your first page5. Our Story: Why BrandYourself is dedicated to making this easy for anyone 
3. How important areyour search results?
4. Very important:1 billion names are Googled everyday &75%of HR departments are required to research candidates online
5. The Problem: Most people are not represented by well-branded content about themselvesMost people fall into 1 of 3 categories…
6. ...the negative category
7. ...the irrelevant category
8. ...the “hey that’s not me” category
9. And It’s not just about suppressingnegative content to protect your reputation… Negative Negative Content Content
10. It’s just as important to promote positive content that helps your reputation Positive Positive Content Content
11. What can you do?Create positive content and make sure it shows up over negative, irrelevant or other people’s results
12. Simple, right?
13. Wrong…Because, search engines make mistakes
14. Many people create all types of content about themselves but it doesnt’t show up • Search engines don’t understand what it’s about • Search engines don’t think it’s a credible source • Search Engines simply can’t find it
15. Question:So how CAN you control your search results?
16. Answer: SEO“Search Engine Optimization” is the process of creating or improving content to make sure it shows up as high as possible for a specific keyword (YOUR NAME)
17. SEO Basics: Factors You Should Understand vs.
18. Techniques to Avoid: Manipulative or “black hat” tactics •Cloaking •Link stuffing •Keyword stuffing These are tactics that commercial sites use for high traffic keywords that get them bannedRule of thumb: If you ever hear anyone guarantee results, run
19. Now It’s Time to take control
20. Step 1: Get Your Domain Name • Cost: $5 a year • Make sure you use yourname.com or some variation with your name in it (petekistleronline.com) • Register it for as long as possible (2 years or more) – Even if you don’t plan on using it immediately, it keeps someone else from taking it and hijacking a result on your first page • Where to get your domain: Namecheap.com
21. Step 1: Build A Personal Site There are so many free & easy ways to build a site These rank highest: • Wordpress • Tumblr • Weebly • About.Me • Blogger • Many Others •Our recommendation: Wordpress (flexible design, very SEO friendly)
22. Step 1: Structure Your Site Well Make sure your name exists in all of these places and you’ll be off to a good start: • Title of website • Headline of each page • Navigation Tip: Use WordPress All-in-one-SEO-Pack plugin
23. Step 1: Fill it with relevant content about YOU Tip: Use your name wherever you can
24. Step 1: Start Blogging Google loves updated/active content. Blogging is an easy way to keep your site ranking high Unless you are an objectively terrible writer with no intention to improve, you should be writing blog posts Tip: Subscribe to relevant RSS feeds in your industry and write one reaction a week
25. Step 2: Get on Social NetworksSearch Engines love ranking social networks high because they are credible and constantly updated Our Favorites: • Twitter • Google + • Facebook • Meetup • LinkedIn • Quora
26. Step 2: Keep it clean or keep it private Keep in mind: Nothing is really private online
27. Step 2: Use your REAL name Good:
28. Step 2: Use your REAL name Bad:
29. Step 2: Link to all your other content Let search engines know they are all “voting” for each other to rank high
30. Step 2: Fill it with well-branded content If you create good content that people care about, people will share it and like it, and search engines will notice
31. Step 3: Create Online Profiles & Directories Here are some highranking places you can put your name and bio.** Use your full name, add your bio, and add links to everything
32. Bonus: Emergency Tactics How to handle negative content…
33. Bonus: Create High Ranking Content Quickly Get as much new content as possible onto the first page to push other stuff down• Write a press release Might cost you $300 dollars, but it will probably show up in the first page (write about the fact that you just made a website)• Comment on relevant news articles Not the most “branded” result, but it shows up fast• Throw an Event on MeetUp Use your name in the title. Actually invest in a good event• Create profiles on your local college and government sites Search engines love .gov and .edu profiles the best. Be creative. There is somewhere you can create a profile
34. Bump it off Google doesn’t play favorites.Generally speaking Google only ranks 1 result per domain for your name
35. “Bump it Off” Example:
36. “Bump it Off” Example:
37. How to Bump it Off:1. Go create a reader profile on HuffingtonPost.com2. Optimize it 1. Make sure you use your name 2. Fill it out with as much info as they let you (use your optimized bio) 3. Link to it from as many of your profiles and websites as you can 4. Keep it active: commenting on articles and tweet it out when you canTip: Most news sites let you create a profile, but there are other ways to createa result for your name. Example: commenting on an article using your name.
38. BrandYourself has a free product that’s easy for anybody to do“It’s the absolute best - there’s nothing like it - and their management team is handsome and single” – Patrick Ambron, CEO of BrandYourself
39. How we came upwith BrandYourself
40. BrandYourself started as a problem, that turned into an idea, that turned into a mission
41. The Problem: Pete Kistler, a co-founder, was a modelstudent, but couldn‘t get an internship 3.9 GPA Successful entrepreneur Leader on campus Founder of multiple clubs Several relevant internships
42. He was being mistaken online for an ex-con with the same name
43. He couldn’t change it, because he wasn’t: This Guy This Guy Or A tech genius who could A high net worth individual do it himself who could pay thousands for a reputation firm to do it
44. The Mission:To help anyone get some control overtheir search results with a simple and free do-it-yourself platform
45. AccomplishmentsWhere we started • Launched in 2010 from a dorm room at SU • No Marketing Budget, no resources, no idea what we were doingWhere we are Now: • 11 full-time employees • Over 160,000 customers • Named top 5 collegiate entrepreneurs by Entrepreneur magazine • Named #1 Emerging Business in NYS ($200k prize) • $1.5 Million in Funding
46. How BrandYourself WorksOur tools simplify Search Engine Optimization so anybody can do it
47. “But my Google results are fine!”
48. BrandYourself can still help you!Our FREE Product will still:• Alert you if something troubling ever does appear in your top results• Keep track of your favorite content’s ranking in search engines and alert you if it changes. And if you ever do need a boost in results, you can log in and use it for that, too