Bramanporsche.com 2009 AAA Cell Phones and Driving Research Update

2009 Traffic Safety Culture Index Survey

AAA Foundation
Established in 1947
501(c)(3) Not-For-Profit
Research affiliate of AAA/CAA
North American Focus

Mission
Identify traffic safety problems
Foster research that seeks solutions
Disseminate information and educational resources

Funded through the generosity of
and its members

2009 TSC Index Survey
Initial Release July 2009
Surveys conducted by Abt SRBI Inc
Fact sheet available at AAAFoundation.org

Purpose of the Index
To investigate the public’s traffic-safety-related knowledge, attitudes, behaviors, and experiences
To create a baseline measure of traffic safety culture in the U.S.
To continue monitoring America’s traffic safety culture over time through surveys
To guide traffic safety research and education
To foster dialogue about traffic safety and how to improve it

About the Index
Random sample telephone survey of the American public
Sample included landline and cell phone
Interviews conducted in English and Spanish
Conducted April 15, 2009 – May 12, 2009
Interviewed 2,501 U.S. residents ages 16+
Statistics weighted to be representative of U.S. population
Margin of error +/- 2.5% (approx.) for statistics based on full sample, higher for subsamples

Background
The AAA Foundation defines traffic safety culture as a social climate in which traffic safety is highly valued and rigorously pursued
In 2008 the AAA Foundation conducted the first Traffic Safety Culture Index

Overview of Results
Majority of drivers do not feel safer than they did five years ago
Distracted driving was major reason cited by those who felt less safe now than 5 years ago
Drivers agree that using a cell phone while driving is a threat to safety
Note: Results presented here are only a small subset of all information that can and will be gleaned from the 2009 Traffic Safety Culture Index throughout the year.

Threats to Safety
35% of drivers reported that they feel less safe than they did five years ago
Of those who felt less safe, 31% cited distracted driving as the reason
87% of respondents rated texting or emailing as a very serious threat, second only to drinking while driving (90%)
58% also rated talking on a cell phone as a serious threat

Driver Behavior
67% of drivers admitted to talking on a cell phone while driving in the past month
28% who admitted to this said they did so fairly often or regularly
95% of drivers saying texting while driving was completely or somewhat unacceptable
18% of those same drivers reported having text messaged while driving in the past month

Driver Behavior (cont)
71% rated talking on a handheld cell phone while driving as unacceptable
30% of those drivers admitted to doing this and another 27% admitted to using a hands-free phone, which studies have shown are no safer

For more information, visit:
AAAFoundation.org

The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA.

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Bramanporsche.com 2009 AAA Cell Phones and Driving Research Update

by Braman Porsche on Dec 28, 2010

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