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Social Networking for Success = Part 2

Social Networking for Success = Part 2

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  • Lisa Broadway Chow [email_address]
  • A plethora of metrics and definitions for “success” A plethora of sites


  • 1. Social Networking For Success Lisa Broadway Chow
  • 2. Social Networking Fad or Fact of Life? When was the last time editors from all of these media outlets devoted original journalistic effort to covering updates to a website’s design ? CNN USA Today Forbes Chicago Tribune BBC Time San Jose Merc Connecticut Post … and many more
  • 3.
    • Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.
    The Media Equation How Obama Tapped Into Social Networks’ Power
  • 4. How Facebook is taking over our lives President Obama used it to get elected. Dell will recruit new hires with it. Microsoft's new operating system borrows from it. No question, Facebook has friends in high places. Can CEO Mark Zuckerberg make those connections pay off? By Jessi Hempel , writer Last Updated: March 11, 2009: 9:39 AM ET
  • 5.
    • Tonight’s objective is to look strategically at online social networking so that no matter what site you are on and what objective you are pursuing, you can increase your odds of success
  • 6. The big news is Social Networking is NOT new!
  • 7. The idea of "networking" is, of course, not new. The term networking, as in cultivating useful others, has been in use since at least 1940 (Webster's New Collegiate Dictionary). What is new, we will argue, is the intensity and absolute necessity of networking for practically everyone. Nardi, Bonnie A., Whittaker, Steve, AND Schwarz, Heinrich. "It's not what you know it's who you know" First Monday [Online], Volume 5 Number 5 (1 May 2000)
  • 8.
    • A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are Web based and provide a variety of ways for users to interact.
  • 9. Social networking is one of the biggest trends on the Web, with hundreds of millions of people participating. While social interaction and community organization on the Web is not new, the scale at which people are forming explicitly social connections in public forums is unique to social networks in the last couple years. Golbeck, Jennifer. "The dynamics of Web-based social networks: Membership, relationships, and change" First Monday [Online], Volume 12 Number 11 (28 October 2007)
  • 10.
    • Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time
    • Time spent on social network sites is also expanding: Across the globe in 2008 activity in ‘Member Communities’ accounted for one in every 15 online minutes - now it accounts for one in every 11.
    • Time spent on social network and blogging sites growing at over 3x the rate of overall Internet growth
    • The propensity to visit a social network through a mobile handset is great -19% in the US (10.6 million people). The numbers of people doing so are a big increase on last year - 156% in the US.
    Social Networking’s New Global Footprint March 9th, 2009 Posted in Global , Media And Entertainment , Nielsen News , Online And Mobile | 91 Comments
  • 11. What is a SNS? How Many Are There?
    • There are many ways in which social networks can be defined
      • Users connected through transactions in online auctions
      • Users who post within the same thread on a news group or discussion forum
      • Members of groups listed in HTML documents can be turned into a social network.
      • Many online communities and forums contain, by this loose definition, an implicit social network. In this work, we are only interested in Web sites that have an explicit representation of the social network, and where connections between people represent conscious statements of relationships.
  • 12.
    • The World-Wide Web began in March 1989 at CERN. (CERN was originally named after its founding body the "Conseil Europeen pour la Recherche Nucleaire," and is now called "European Laboratory for Particle Physics.")GL
    • "CERN is a meeting place for physicists from all over the world, who collaborate on complex physics, engineering and information handling projects."CERN1 Thus, the need for the WWW system arose "from the geographical dispersion of large collaborations, and the fast turnover of fellows, students, and visiting scientists," who had to get "up to speed on projects and leave a lasting contribution before leaving."BCG
  • 13. A virtual community , e-community or online community is a group of people that primarily interact via communication media such as newsletters, telephone, email,, internet social network service or instant messages rather than face to face, for social, professional, educational or other purposes. If the mechanism is a computer network, it is called an online community . Virtual and online communities have also become a supplemental form of communication between people who know each other primarily in real life. Many means are used in social software separately or in combination, including text-based chatrooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the proliferation of such Internet-based social networks. Tuomi, Ilkka. "Internet, innovation, and open source: Actors in the network" First Monday [Online], Volume 6 Number 1 (8 January 2001)
  • 14. An easier definition… Virtual communities form "when people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships…”
  • 15. Common SNS Features
    • The ability to set up and customize a personal 'profile including pictures
    • Friending
      • Confirmed
      • Favorites
    • Comments
    • Granular privacy controls
    • Blocking capability
    • Pages/Walls/ Photo Albums
    • Own/Join Groups/ Communities
    • Social Apps or Gadgets (viral online contact and the spread of information)
  • 16. Lately, mobile social networking has become popular. In most mobile communities, mobile phone users can now create their own profiles, make friends, participate in chat rooms, create chat rooms, hold private conversations, share photos and videos, and share blogs by using their mobile phone. Mobile phone users are basically open to every option that someone sitting on the computer has. Some companies provide wireless services which allow their customers to build their own mobile community and brand it, but one of the most popular wireless services for social networking in North America is Facebook Mobile. Other companies provide new innovative features which extend the social networking experience into the real world.
  • 17.
    • Facebook is Your Father’s (and Mother’s) Social Network
    • By John C Abell
    Facebook (and other social networks) has been skewing older for a while , but the trend has been "massive" in the past six months, according to . In the past two months alone the number of new members over 35 has doubled. Marketers take note: the median age is now over 25, and the largest single group 35 to 44.
  • 18. We are going through a period of great change. This change is a product of the many new technologies made possible by modern science. These technologies, in turn, are rooted in the ways science has come to redefine our understanding of our world. Welcome to the … Quantum Age!
  • 19. What the New World Will Look and Act Like
        • Energy Based
        • Holistic
        • Uncertain
        • Dualistic in nature
        • Relative
        • Linked
        • Chaotic
        • Emergent
    (We think…)