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Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
Building Valuable IP
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Building Valuable IP

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Building Valuable IP- A Presentation by Dr. Kalyan C. Kankanala

Building Valuable IP- A Presentation by Dr. Kalyan C. Kankanala

Published in: Law
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  • 1. BUILDING VALUABLE IP By Dr.Kalyan Kankanala kalyan@bananaip.com www.bananaip.com www.bananaip.com/sinapse-blog
  • 2. THEMES • Integrated IP protection. • Quality of IP and Business. • Building Licensable IP. • IP Audits and Business value 06/05/14 © BananaIP 2011
  • 3. Highest Value? • Land • Gold • Information • Ideas 06/05/14 © BananaIP 2011 Image: dan / FreeDigitalPhotos.net Image: Arvind Balaraman
  • 4. Protecting Ideas • Intellectual Property • Abstract Vs. Concrete Ideas • Nature of protection • Business Value 06/05/14 © BananaIP 2011
  • 5. Species of IP • Patents • Copyrights • Trade Marks • Designs • Trade Secrets • Geographical Indications • Plant Varieties • Traditional Knowledge 06/05/14 © BananaIP 2011
  • 6. Integration • What will you protect? 06/05/14 © BananaIP 2011
  • 7. Quality of IP and Business 06/05/14 © BananaIP 2011
  • 8. Why Quality? • Business and Competitive Advantage • Marketability • Licensability • Valuation 06/05/14 © BananaIP 2011
  • 9. Protection Quality • Patent Claim What I claim is a table consisting of a flat piece of wood connected to wooden legs at all four corners. 06/05/14 © BananaIP 2011
  • 10. Protection Quality • Trade Mark House of Coffee 06/05/14 © BananaIP 2011
  • 11. Protection Quality • Software for playing TV on cell phones • Patent/Copyright/Trade Secret 06/05/14 © BananaIP 2011 Image: Idea go / FreeDigitalPhotos.net
  • 12. Building Licensable IP 06/05/14 © BananaIP 2011
  • 13. Licensing Opportunities • Patents  Single Patent Vs. Patent Portfolio  Grouping and Pooling  Validation and Strength Analysis  Valuation  Potential Licensees  Negotiation  License Execution 06/05/14 © BananaIP 2011
  • 14. IP Audits and Business Value 06/05/14 © BananaIP 2011
  • 15. IP Audit • Purpose  Strategize Invention/Creation  Increase IP Numbers  Create IP Asset Inventory  IP Protection Verification  Assess Value of IP  Process Review  Optimal Utilization  Acquisition or Licensing  Enforce and Defend  Risk Mitigation 06/05/14 © BananaIP 2011
  • 16. How? • Define the purpose • Study the company • Interviews and Document Review  Result • Asset Inventory • Process Recommendations • Risk Mitigation Plan • Variable - Based on objective 06/05/14 © BananaIP 2011
  • 17. Case Example • Leading software services company • Raising Investment • Valuation • IP Audit 06/05/14 © BananaIP 2011
  • 18. Thank You For more info: www.bananaip.com/sinapse-blog 06/05/14 © BananaIP 2011

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