Your SlideShare is downloading. ×
0
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Fundamentals of IP for Entertainment Industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Fundamentals of IP for Entertainment Industry

108

Published on

Fundamentals of IP for Entertainment Industry - By Dr. Kalyan C Kankanala

Fundamentals of IP for Entertainment Industry - By Dr. Kalyan C Kankanala

Published in: Law, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
108
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. For Entertainment Industry By Dr. Kalyan C. Kankanala kalyan@bananaip.com www.bananaip.com www.bananaip.com/sinapse-blog Fundamentals of IP
  • 2. Value Intellectual Assets Opportunity to Gain Financial Value Protection and Ownership Licensing, Merchandizing and so on Risk Mitigation
  • 3. Quick Intro
  • 4. IP? Nature of Protection Term Species of IP
  • 5. Species of IP Copyrights Trade Marks Designs Patents Trade Secrets Geographical Indications Traditional Knowledge Plant Varieties...
  • 6. Copyrights
  • 7. Protection Idea/Expression Dichotomy Tangible Form Originality and Modicum of creativity Subject matter - Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic and Sound Recording works. Term - Life plus 60 years Varies for Movies, Photographs and so on.
  • 8. Idea/Expression Spectrum Concepts Facts Works in public domain Merger Where Idea Ends and Where Expression Begins?
  • 9. Example Concept
  • 10. Scene Sarkar God Father
  • 11. Plot Phone Booth Knock Out
  • 12. Rights Reproduction Adaptation Distribution Derivative work Public performance Display
  • 13. Risks Copyright Infringement Copying Access Substantial Similarity Tests Look and Feel Abstraction-Filtration-Comparison
  • 14. Example Boxing Scene
  • 15. IRobot Endhiran(Robot) Example
  • 16. Fair Use Comment Criticism Parody Education Research News Reporting Version Recording Private use
  • 17. Example News Channels playing a simultaneous Video of an on-ground cricket match along with a Report/ Interview
  • 18. Example News Channels Playing songs/ scenes alongside a news report
  • 19. Permission to Use Copyright Societies Compulsory Licensing Neighbouring Right Broadcasters Performers
  • 20. Opportunities Clear Ownership Protect License Merchandize Earn revenues over a long period of time.
  • 21. Trade Marks
  • 22. Brand Value Disney-29,018 Red Chillies- 42.1 MTV- 6383 IBM - 86, 383 Apple - 83, 153
  • 23. Protection Subject matter - Representation Term - Unlimited Requirements Distinctive Deceptive Registration
  • 24. Example
  • 25. Types of Marks Fanciful- Arbitrary- Suggestive- Descriptive- Generic-
  • 26. Risks Infringement Passing Off Dilution
  • 27. Example Passing Off Secondary Meaning Delay in Approaching the court Injunction Denied Movies: Nisshabd(2005) & Nishabd(2007)
  • 28. Movies: Hari Puttar & Harry Potter Dilution Literate/ Illiterate Audience Delay in approaching the Court Injunction denied Example
  • 29. Domain Name Disputes Registration of domain name Dispute Resolution Example: www.yashraj.in
  • 30. Opportunities Clear Ownership Protect License In Film Placement Brand Value
  • 31. Designs
  • 32. Protection Appearance New, Original and Ornamental Term: 5 years renewable twice
  • 33. Example • Batman Toys • Ra.One(Movie) Toys • Magical Pencil in Shaka Laka Boom Boom, Hindi tele-serial
  • 34. Opportunities Clear Ownership Protect License Merchandise Generate Revenue
  • 35. Trade Secrets
  • 36. Protection Any information Perpetual Term Requirements Economic Value Not known to public Reasonable measures
  • 37. Reasonable Measures Confidentiality Agreements Confidentiality Notices Employment contracts Physical Security measures Information Security...
  • 38. Opportunities Reasonable Measure Value from secrecy Licensing
  • 39. PATENT
  • 40. Patents Inventions Novel Useful Inventive Term - 20 years
  • 41. Opportunities Clear Ownership Protect Licensing Merchandizing Generate Revenue
  • 42. Personality Rights
  • 43. Personality Rights Celebrities Name, Likeness, Voice or any other identity Commercial use Exception: Parody, Lampooning, Criticism...
  • 44. EXAMPLE Kajal Agarwal
  • 45. Daler Mehndi
  • 46. Deriving Value from IP Know your assets - IP Audit Clear Ownership Strategic Protection Smart Licensing Aggressive Merchandizing Risk Mitigation Plan
  • 47. e-book on Fun IP Fun IP Fundamentals of Intellectual Property Dr. Kalyan C. Kankanala Download URL for the e-book: https://gumroad.com/l/bxPS
  • 48. Thank You! For more information: contact@bananaip.com www.bananaip.com/sinapse-blog

×