MINDFRUIT  SUPPLIER




Agency Presentation
  Selected Works & Case Studies
Who we are?

Kyiv based digital agency (founded in 2007): programming, design, multimedia, media-
                        ...
Our Clients
Key People
  Managing Director              Strategy Director             Creative Director
   Roman Havrysh              ...
Our services
User Interface Development/Analysis                          Web Development
We pay great attention to the wa...
Our services
Online Media Analysis                                       Reputation Management
By Qualitative and Quantiti...
Shake
Shake is a popular Ukrainian cocktail drink (the leader in a
segment of low alcohol drinks). Main task for the new b...
Jacobs 3in1
Our client Kraft Ukraine launched 3-months promo campaign
for the Jacobs 3in1 coffee mixes. We where asked to ...
Viasat
The project for our client - one of the leading satellite TV
providers in Ukraine and Europe - Viasat. Main goal of...
Camel
Leading tobacco brand Camel approached us with an idea to
change the way they normally communicated with consumers.
...
MTS DJ Parade
We love music as well as our client MTS (one of the leading
mobile operators in Ukraine) does. Thats why the...
PARK DRIVE
Internet commerce in Ukraine is now beginning to develop
pretty fast. Lot’s of new initiatives appears. As well...
YOHO
We sometimes do projects just to help groups of people do
right things. Initiative group of young people approached u...
REHAU
German brand REHAU is a leading manufacturer of the
window systems in Ukraine. We where asked to develop a
web-site ...
Cases        Case-studies
      Cases
viral content seeding
Cases        Case-studies
      Cases
viral content seeding
                         CLIENT”S FEEDBACK
Cases        Case-studies
      Cases
viral content seeding
                         CLIENT”S FEEDBACK
Case-studies
viral content seeding
Cases        Case-studies
      Cases
viral content seeding
Banners. Selected works




* click image to view banners
Banners. Selected works




* click image to view banners
Thank for your attention!
              Contact us:
      Roman Havrysh Managing Director
         mobile: +380 50 462 666...
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Brainberry Agency Presentation

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Brainberry Agency Presentation

  1. 1. MINDFRUIT  SUPPLIER Agency Presentation Selected Works & Case Studies
  2. 2. Who we are? Kyiv based digital agency (founded in 2007): programming, design, multimedia, media- services, consulting, strategic planning etc. 44 best specialists in Ukraine with 5-years average experience in digital advertising We are one of the largest Ukrainian agencies by media- turnover (holding 10% of Ukrainian Internet-media market. According to AdCoalition researches http:// www.adcoalition.org.ua/ru/reitingi/2009/internet) Already accomplished over 2 000 e-campaigns
  3. 3. Our Clients
  4. 4. Key People Managing Director Strategy Director Creative Director Roman Havrysh Victor Dubrovin Vladimir Pashkovsky More than 7 years 6+ years experience of Popular Ukrainian experience in digital client service. Gain most of underground DJ and music marketing. experience at EURO RSCG producer. On of his tracks Kiev. awarded “Tune of the Guest lecturer at Kyiv- Month” by MIXMAG. Mohyla Business School on Worked for such clients as: e-marketing. Swedbank, TNK-BP, Meanwhile he’s developing Kyivstar, Sony-Ericsson etc. every single creative Lead the agency from the concept for Brainberry. very beginning.
  5. 5. Our services User Interface Development/Analysis Web Development We pay great attention to the ways users consume We are always trying to find the most efficient way to information through the site. We believe interfaces should deliver our products. That’s why we are now using Ruby be build on concepts of ease, efficiency, memorability and on Rails platform for web-sites development. This enjoyment. In our work we use an eye-tracking system to platform allows us to make projects even faster and the analyze and test user-interfaces for the better cost for the projects even lower. understanding of user behavior. As Tim O’Reilly once said: “Ruby on Rails is a breakthrough in lowering the barriers of entry to programming. Powerful web applications that formerly Visual Design Development might have taken weeks or months to develop can be We are very careful concerning design as it serves two produced in a matter of days.” We always give heavy major objectives: help users to navigate and get consideration to interoperability, accessibility, and appropriate experience ,as well as deliver you brand scalability, we look to ensure compatible and consistent identity and positioning. performance across platforms and browsers. Brand integrity is very important to the success of any message. If your brand already has a strong presence in Web-site analytics your market, we will carefully study your brand-book or We engage with our clients to help them understand guide-lines to better understand and get better current user behavior, trends and site performance, and involvement with it. On the other hand, if you don’t have provide solutions which encompass the full life-cycle of any brand-book/guide-lines yet, we can help there, too. successful analysis: goal identification and measurement of success, system integration and implementation (whether 3rd party or bespoke), SEO reporting and ongoing adaptation. Search is the cornerstone of the web. How can we make you more findable? We define an approach that works not only for initial deployment and launch, but also provides a platform for flexibility and adjustment as the search landscape changes.
  6. 6. Our services Online Media Analysis Reputation Management By Qualitative and Quantitive Analysis of all mentions of Based on results of Media Analysis and Your PR-needs, the Brand in Social Media and Google, we can let You we develop and implement online-strategy, that makes know What, Where, When and How Often users are opinion leaders, TOP-rated users and guerilla-users talking about You and Your competitors in the Web. spread hidden PR-messages in trust-based online environments and improve Your reputation. Viral Content Seeding Online Community Building We take a “seed” (viral video, photo, audio or even What can be better, than a group of people, loyal to You, widget) and put in on fertile “ground” (blogs, forums, talking about You in certain online-environment and Twitter, social networks, video-hostings, etc.) Then we spreading information about You “outside” this add some “water” (buzz-support of viral content) and all environment? We will build such environment for your You have to do - is to see your virus growing and target audience, engage users in it, manage it and make it spreading around the Web. grow. Buzz Marketing Promo and Contests Buzz - is what users actively talking about. We can make Users likes online-contests. It`s perfect tool to build deep You become an object of such “buzz” - that will increase interaction with target audience, increase loyalty of awareness of You among users and involve them in existing consumers, inform users about new products, online-conversation with You. initiate trial purchases and rise public awareness. We can plan, organize and manage contest in a “right way” - so it could breed Buzz or even Viral-effect in the Web.
  7. 7. Shake Shake is a popular Ukrainian cocktail drink (the leader in a segment of low alcohol drinks). Main task for the new branded web site was to deliver restyled image based on concept “dance/night/lights”. We tried to emphasize the concept by adding alternative navigation feature - drawing the direction of navigation with neon lights. Users and client found it very entertaining to play with such navigation. Users are also welcome to download lots of unique branded content such as ringtones/wallpapers/video-clips etc. CLIENT New Products Group RELEASE DATE September 7, 2009 TECHOLOGIES Flash 10 Action Script 3 Similar Projects Jacobs 3in1 Our client Kraft Ukraine launched 3-months promo campaign for the Jacobs 3in1 coffee mixes.
  8. 8. Jacobs 3in1 Our client Kraft Ukraine launched 3-months promo campaign for the Jacobs 3in1 coffee mixes. We where asked to develop the on-line concept which will help to deliver the message: “Fill the life with communication”. To meet the task we developed the idea of interactive e-card which users where invited to send to their friends. The messages where delivered by the funny and friendly 3D-animated coffee sticks taking their speeches as in comedy shows. CLIENT Kraft Foods RELEASE DATE May 4, 2009 TECHOLOGIES Flash 10 Action Script 3 Similar Projects Shake Shake is a popular Ukrainian cocktail drink (the leader in a segment of low alcohol drinks). Main task for the new branded web site was to deliver restyled image based on concept “dance/ night/lights”.
  9. 9. Viasat The project for our client - one of the leading satellite TV providers in Ukraine and Europe - Viasat. Main goal of the project was to analyze user needs and behavior and rebuild web-site (change user interface, design and code) in order to increase sales. Important parts of the project were also integration with CRM system and on-line payment module. CLIENT Vision TV RELEASE DATE October 1, 2009 TECHOLOGIES Html/css Ajax Ruby on Rails Flash 9 Action Script 3
  10. 10. Camel Leading tobacco brand Camel approached us with an idea to change the way they normally communicated with consumers. They wanted to start delivering not only the brand messages, but some real value to consumers. shows. As the solution we proposed to launch unique internet- magazine which will cover topics interesting for the audience and representing brand values as well: travel, arts, music. E- magazine has also some social-media features: users may register, leave comments, share their stories in blogs, experience interesting places in the world. CLIENT JTI Ukraine RELEASE DATE September 18, 2009 TECHOLOGIES Html/css Ajax Ruby on Rails Flash 9 Action Script 3
  11. 11. MTS DJ Parade We love music as well as our client MTS (one of the leading mobile operators in Ukraine) does. Thats why they initiated the nation-wide DJs battle and asked us to support such event on-line. We created the web-site where all the participants (DJs) where asked to upload their mixes. Visitors could also vote for the mixes, leave comments and share the content with other friends. We have also integrated this site with twitter-profile and ran social-media campaign for it. In two weeks there where more than 15 000 registered users and more than 450 DJs participating in the battle. CLIENT MTS RELEASE DATE August 10, 2009 TECHOLOGIES Html/css Ajax Ruby on Rails Flash 9 Action Script 3
  12. 12. PARK DRIVE Internet commerce in Ukraine is now beginning to develop pretty fast. Lot’s of new initiatives appears. As well as our client Parkdrive - the unique for the Ukrainian market e-shop for a used cars. This project includes some sort of CRM solution, e-shop module, finance reporting system. It is the only IT solution our client uses to run it’s business. The cornerstones for the project where usability and SEO - in order to bring people to the site and to ensure they get what they want just in a seconds. CLIENT PARK DRIVE RELEASE DATE August 17, 2009 TECHOLOGIES Html/css Ajax Ruby on Rails Similar Projects YOHO We sometimes do projects just to help groups of people do right things.
  13. 13. YOHO We sometimes do projects just to help groups of people do right things. Initiative group of young people approached us with the need to create a portal for apartment rent in Kyiv (Ukraine) for those who don’t have extra money to spend on the realtor services. The idea was to bring apartment owners and those who seeks for apartment to rent in one place. We tried to make the project as simple and transparent as the idea is. RELEASE DATE July 12, 2009 TECHOLOGIES Html/css Ajax Ruby on Rails Similar Projects PARK DRIVE Internet commerce in Ukraine is now beginning to develop pretty fast. Lot’s of new initiatives appears. As well as our client Parkdrive - the unique for the Ukrainian market e-shop for a used cars.
  14. 14. REHAU German brand REHAU is a leading manufacturer of the window systems in Ukraine. We where asked to develop a web-site targeted on different users groups: homeowners, developers, architects and dealers to better meet their needs. We created a web-site where users could find useful tips concerning window installation, info on special software for architects, rich product gallery with detailed descriptions, special forms of contact for every group. RELEASE DATE April 28, 2008 TECHOLOGIES Html/css Ajax Ruby on Rails Flash 9 Action Script 3
  15. 15. Cases Case-studies Cases viral content seeding
  16. 16. Cases Case-studies Cases viral content seeding CLIENT”S FEEDBACK
  17. 17. Cases Case-studies Cases viral content seeding CLIENT”S FEEDBACK
  18. 18. Case-studies viral content seeding
  19. 19. Cases Case-studies Cases viral content seeding
  20. 20. Banners. Selected works * click image to view banners
  21. 21. Banners. Selected works * click image to view banners
  22. 22. Thank for your attention! Contact us: Roman Havrysh Managing Director mobile: +380 50 462 6664 phone: +380 44 585 74 23 roman.havrysh@brainberry.com.ua www.brainberry.ua MINDFRUIT  SUPPLIER
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