Social Media 101 For BusinessPractical Tips On How To UseTwitter, Facebook, and LinkedInTo Get More Customers
“50% of all Canadians Now Have a   Social Networking Profile”            July 14, 2011  • 86% have a Facebook profile  • 1...
Why Use Social Media for Business?• Brand awareness• Credentials showcase• Search engine  authority (SEO)• Directory listi...
5 Practical Tips On Using SocialMedia To Get More Customers1. Claim your listings2. Complete your profiles3. How sharing c...
What Do People Find When TheyAre Searching For You?
1. Claim Your ListingFree Listings      Social Media          Website Google Places     Facebook             www.name.c...
2. Play By Their Rules &Complete Your Profiles•   Put in your value proposition in your headlines•   Include your picture•...
3. How SharingContent Works
Customers Start With A Problem
Content’s “Social” Reach       The Average Facebook User has 155 Friends
4. Why It’s Not About You
About Brides Content   About Us Content
Creating Customer-Centric Content1. Target your audience2. Determine their wants, needs   & pains?3. Focus on a short list...
Credentializing Your Expertise                           By Sharing                            Findable,                  ...
5. Handling Customer Comments  https://biz.yelp.com/support/responding_to_reviews
Tips for Responding To Reviews• Don’t bother – negative reviews add credibility  to your positive reviews• Solicit additio...
Next Steps• Setting Up Your Facebook Page  http://www.openforum.com/articles/how-to-set-up-a-facebook-page• LinkedIn Best ...
21For More Information        BrainRider offers Best Practice Marketing             Info, Workshops and Solutions  email i...
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
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RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011

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Practical Tips On How To Use Twitter, Facebook, and LinkedIn To Get More Customers

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RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011

  1. 1. Social Media 101 For BusinessPractical Tips On How To UseTwitter, Facebook, and LinkedInTo Get More Customers
  2. 2. “50% of all Canadians Now Have a Social Networking Profile” July 14, 2011 • 86% have a Facebook profile • 19% have a Twitter profile • 14% have a LinkedIn profile
  3. 3. Why Use Social Media for Business?• Brand awareness• Credentials showcase• Search engine authority (SEO)• Directory listing• Small budget media• Network marketing 5
  4. 4. 5 Practical Tips On Using SocialMedia To Get More Customers1. Claim your listings2. Complete your profiles3. How sharing content works4. Why it’s not about you5. Handling customer comments
  5. 5. What Do People Find When TheyAre Searching For You?
  6. 6. 1. Claim Your ListingFree Listings Social Media Website Google Places  Facebook  www.name.com YellowPages.ca  LinkedIn Yelp.ca  Twitter 411.ca Effort & Investment
  7. 7. 2. Play By Their Rules &Complete Your Profiles• Put in your value proposition in your headlines• Include your picture• Include contact information like your phone number and address• Target relevant keywords• Ensure your privacy settings are set to public 10
  8. 8. 3. How SharingContent Works
  9. 9. Customers Start With A Problem
  10. 10. Content’s “Social” Reach The Average Facebook User has 155 Friends
  11. 11. 4. Why It’s Not About You
  12. 12. About Brides Content About Us Content
  13. 13. Creating Customer-Centric Content1. Target your audience2. Determine their wants, needs & pains?3. Focus on a short list of wants, needs & pains you can help with?4. Start by sharing 3rd party content – Articles – Blog posts – Insider information
  14. 14. Credentializing Your Expertise By Sharing Findable, Useful, Relevant, Content
  15. 15. 5. Handling Customer Comments https://biz.yelp.com/support/responding_to_reviews
  16. 16. Tips for Responding To Reviews• Don’t bother – negative reviews add credibility to your positive reviews• Solicit additional positive reviews from your fans• If you must, respond with empathy and facts• Take customer service issues offline• Never fight back online,
  17. 17. Next Steps• Setting Up Your Facebook Page http://www.openforum.com/articles/how-to-set-up-a-facebook-page• LinkedIn Best Practices http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b- sales-and-marketing• How To Get Started Using Twitter https://support.twitter.com/groups/31-twitter-basics/topics/104- welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get- started-using-twitter• Yelp For Business: 4 Steps for Success http://mashable.com/2010/03/20/yelp-for-business/
  18. 18. 21For More Information BrainRider offers Best Practice Marketing Info, Workshops and Solutions email info@brainrider.com Get free resources at brainrider.info For tips read our blog.brainrider.com Follow us at twitter.com/brainrider Visit us on linkedin.com/company/brainrider

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