RBC Business Presentation: Social Media 101 for Businesses Best Practices Oct 19 2011
Social Media 101 For BusinessPractical Tips On How To UseTwitter, Facebook, and LinkedInTo Get More Customers
“50% of all Canadians Now Have a Social Networking Profile” July 14, 2011 • 86% have a Facebook profile • 19% have a Twitter profile • 14% have a LinkedIn profile
Why Use Social Media for Business?• Brand awareness• Credentials showcase• Search engine authority (SEO)• Directory listing• Small budget media• Network marketing 5
5 Practical Tips On Using SocialMedia To Get More Customers1. Claim your listings2. Complete your profiles3. How sharing content works4. Why it’s not about you5. Handling customer comments
What Do People Find When TheyAre Searching For You?
1. Claim Your ListingFree Listings Social Media Website Google Places Facebook www.name.com YellowPages.ca LinkedIn Yelp.ca Twitter 411.ca Effort & Investment
2. Play By Their Rules &Complete Your Profiles• Put in your value proposition in your headlines• Include your picture• Include contact information like your phone number and address• Target relevant keywords• Ensure your privacy settings are set to public 10
Creating Customer-Centric Content1. Target your audience2. Determine their wants, needs & pains?3. Focus on a short list of wants, needs & pains you can help with?4. Start by sharing 3rd party content – Articles – Blog posts – Insider information
Credentializing Your Expertise By Sharing Findable, Useful, Relevant, Content
Tips for Responding To Reviews• Don’t bother – negative reviews add credibility to your positive reviews• Solicit additional positive reviews from your fans• If you must, respond with empathy and facts• Take customer service issues offline• Never fight back online,
Next Steps• Setting Up Your Facebook Page http://www.openforum.com/articles/how-to-set-up-a-facebook-page• LinkedIn Best Practices http://www.slideshare.net/BrainRider/10-linkedin-best-practices-for-b2b- sales-and-marketing• How To Get Started Using Twitter https://support.twitter.com/groups/31-twitter-basics/topics/104- welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get- started-using-twitter• Yelp For Business: 4 Steps for Success http://mashable.com/2010/03/20/yelp-for-business/
21For More Information BrainRider offers Best Practice Marketing Info, Workshops and Solutions email email@example.com Get free resources at brainrider.info For tips read our blog.brainrider.com Follow us at twitter.com/brainrider Visit us on linkedin.com/company/brainrider
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