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Marketing Automation Optimization Checklist
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Marketing Automation Optimization Checklist



Go to www.brainrider.com for access to this and other valuable business to business marketing resources.

Go to www.brainrider.com for access to this and other valuable business to business marketing resources.



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Marketing Automation Optimization Checklist Marketing Automation Optimization Checklist Document Transcript

  • Better Practice ChecklistMarketing Automation Optimization ChecklistThis checklist is designed to help you identify gaps in your marketing automation implementation and management.1. Start with a 60-second lead review, identify activity that fits your target definition and optimize:  Campaigns that are attracting and acquiring qualified prospects  Inbound search terms that are attracting qualified prospects  Offers, forms and landing pages that are acquiring qualified prospects2. Optimize the following inbound marketing programs to attract & acquire more leads:  SEO content publishing  Tiered calls-to-action  Content merchandizing on your home page  Better landing pages & forms  Content merchandizing on your sub-pages3. Optimize the following lead nurturing programs:  Form-triggered thank you content  Activity-triggered drips  Form-triggered auto-responders  Calendar-triggered content updates  Visit-triggered “we miss you” content4. Optimize the following sales readiness programs to qualify your prospects:  Sales readiness content  Sales readiness activity tracking  Sales readiness calls-to-action  Target definition lead reviews5. Develop customer-focused content that is findable, useful and valuable:  Plan your content using a customer-focused framework  Publish content that is findable using accurate titles and descriptions  Nurture prospects through the sales funnel with engaging and useful content  Develop content valuable enough to trigger a form completion and download  Measure content performance to identify what content assets, topics and categories are working6. Optimize your website to align it with your objectives:  Design page templates to prioritize important  Feature content and calls-to-action throughout messages and calls-to-action your site  Optimize sitemap and navigation to guide users  Use RSS feeds for content publishing  Code your site to minimize technical SEO errorsNext StepsMarketing automation agency skill sets to look forUnderstand customer decision stages and how to use them to create better contentGet a marketing automation optimization quote BETTER RESULTS BETTER WEBSITES BETTER CONTENT BETTER PROGRAMS BETTER PRACTICE RESOURCES 386 Huron Street Toronto, ON M5S 2G6 416.900.3310