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Marketing Automation Optimization Checklist

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Go to www.brainrider.com for access to this and other valuable business to business marketing resources.

Go to www.brainrider.com for access to this and other valuable business to business marketing resources.


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  • 1. Better Practice ChecklistMarketing Automation Optimization ChecklistThis checklist is designed to help you identify gaps in your marketing automation implementation and management.1. Start with a 60-second lead review, identify activity that fits your target definition and optimize:  Campaigns that are attracting and acquiring qualified prospects  Inbound search terms that are attracting qualified prospects  Offers, forms and landing pages that are acquiring qualified prospects2. Optimize the following inbound marketing programs to attract & acquire more leads:  SEO content publishing  Tiered calls-to-action  Content merchandizing on your home page  Better landing pages & forms  Content merchandizing on your sub-pages3. Optimize the following lead nurturing programs:  Form-triggered thank you content  Activity-triggered drips  Form-triggered auto-responders  Calendar-triggered content updates  Visit-triggered “we miss you” content4. Optimize the following sales readiness programs to qualify your prospects:  Sales readiness content  Sales readiness activity tracking  Sales readiness calls-to-action  Target definition lead reviews5. Develop customer-focused content that is findable, useful and valuable:  Plan your content using a customer-focused framework  Publish content that is findable using accurate titles and descriptions  Nurture prospects through the sales funnel with engaging and useful content  Develop content valuable enough to trigger a form completion and download  Measure content performance to identify what content assets, topics and categories are working6. Optimize your website to align it with your objectives:  Design page templates to prioritize important  Feature content and calls-to-action throughout messages and calls-to-action your site  Optimize sitemap and navigation to guide users  Use RSS feeds for content publishing  Code your site to minimize technical SEO errorsNext StepsMarketing automation agency skill sets to look forUnderstand customer decision stages and how to use them to create better contentGet a marketing automation optimization quote BETTER RESULTS BETTER WEBSITES BETTER CONTENT BETTER PROGRAMS BETTER PRACTICE RESOURCES 386 Huron Street Toronto, ON M5S 2G6 416.900.3310

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