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How Much to Budget for a B2B Website Project

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While website development budgets can range from hundreds to hundreds of thousands of dollars this Better Practice one-pager looks at what you should budget for a B2B website designed to generate …

While website development budgets can range from hundreds to hundreds of thousands of dollars this Better Practice one-pager looks at what you should budget for a B2B website designed to generate awareness, acquire prospects, nurture prospects and qualify sales readiness.

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  • 1. Better Practice SeriesHow Much to Budget for a B2B Website ProjectWhile website development budgets can range from hundreds to hundreds of thousands of dollars thisBetter Practice one-pager looks at what you should budget for a B2B website designed to generateawareness, acquire prospects, nurture prospects and qualify sales readiness.Website Design & Coding: Graphic design based on your existing brand, CSS style sheets, Codingthemes and page template for an open-source Content Management System, browser compatibility.Budget: $6,500 to $12,000Content development: Identify your key audiences and the content they are looking for. Inventory“as is”, repurposed, and new content that will need to be developed. And then start developing it as soonas you start the design.Budget: $13,000-$36,000Content loading: This labor intensive process can be improved with better content developmentpractices but still requires manual loading and proofing.Budget: $1,500 -$3,000Technology integration & analytics: Marketing automation/Sales CRM (Pardot, Eloqua,Marketo, SalesForce.com, SugarCRM) and Google Analytics integration Budget:Budget: add $1,000-$3,000.B2B Website Search Engine Optimization (SEO): Technical SEO should be included in yoursite design and coding costsBudget: Included in Website Design & CodingWhat Else Should You Consider In Your Budget:  Additional design such as icons, graphics, photography, video or animation  Additional applications such as ROI calculators or needs assessment tools  Additional content development for your resource center or blog  Server setup and administration including backup and 24X7 site monitoring  Awareness and lead generation programsRelated Downloads 6 B2B Website Better Practice Tips Website Planning Roadmap 5 Website Mistakes To Avoid Website Features: Must-Haves and Nice-to-Haves Contact us to discuss your needs BETTER RESULTS BETTER WEBSITES BETTER CONTENT BETTER PROGRAMS BETTER PRACTICE RESOURCES 386 Huron Street Toronto, ON M5S 2G6 416.900.3310

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