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Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation
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Business To Business Marketers: B2B Dating Rules From the Field TWG Presentation

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5 rules for successful B2B Marketing

5 rules for successful B2B Marketing

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  • Inspired by the dating anlogy I wanted to share 5 B2B Dating Rules from the field
  • Work from the inside out has been a dating truth since the start of dating.Start with people who approach meMove to people I knowNetwork with the people my people knowAnd at the end of the night try people not looking for me-buy a lot of drinks and focus on your pickup lineWork from the inside out Makes sense from effectivenessMakes sense from cost perspectiveBut to make it work you have to be focused on what your customer wants to know
  • On the subject of content we stole this dating rule from MarketingSherpaGreat content is always about what your customer wants to know. It makes you much more interesting to connect withBut the payoff is that it give you much richer insight in activity tracking to help convert more customers
  • In dating it is rare that you go from coffee to shazam!And if you do, you know if is not as meaningful.
  • Transcript

    • 1. Every brand should learn
      what your customer wants to know
      and use that learning to create more customers.
    • 2. How To Optimize Your Marketing
      Programs
      Content
      Tools
      Best Practice Combination Of Marketing Tools, Content, and Programs
      2
    • 3. Just like dating
      It’s just like dating
      How do I connect with and convert more customers?
      http://www.flickr.com/photos/plasticcoatedcolors/
    • 4. 5 Dating RulesMarketing From The Field
    • 5. Rule #1: Work From The Inside Out
      Inbound
      Permission
      Network
      Paid
    • 6. Rule #2: It’s Not About You
    • 7. Rule #3: Don’t Move Too Fast
      Dating Rarely Goes Right From Coffee To Shazam
      http://www.flickr.com/photos/jtalcott/
    • 8. Rule # 4: Get Out & Socialize More
    • 9. Rule # 4: Get Out & Socialize More
      Nielsen Research:74% of World Internet Population
      Avg 6 hours a month
      22% of total time online
    • 10. Use Prospect Activity Data To Understand What Customers Want To Know
      Rule #5Don’t Guess What Interests Them
    • 11. Rule #1: From The Inside Out
      Rule #2: It’s Not About You
      Rule #3: Don’t Move 2 Fast
      Rule # 4: Get Out More
      Rule #5: Don’t Guess
      Focus On What Your Customers Want To Know
    • 12. What Do You Want To Know?
      Get your copy of this presentation and other free B2B resources at brainrider.com
      Subscribe to blog.brainrider.com or @brainrider
      Email us at info@brainrider.com
      Give me your card with a question on the back
      Or since you know I love dating cast me a glance

    ×