Inspired by the dating anlogy I wanted to share 5 B2B Dating Rules from the field
Work from the inside out has been a dating truth since the start of dating.Start with people who approach meMove to people I knowNetwork with the people my people knowAnd at the end of the night try people not looking for me-buy a lot of drinks and focus on your pickup lineWork from the inside out Makes sense from effectivenessMakes sense from cost perspectiveBut to make it work you have to be focused on what your customer wants to know
On the subject of content we stole this dating rule from MarketingSherpaGreat content is always about what your customer wants to know. It makes you much more interesting to connect withBut the payoff is that it give you much richer insight in activity tracking to help convert more customers
In dating it is rare that you go from coffee to shazam!And if you do, you know if is not as meaningful.
Every brand should learn what your customer wants to know and use that learning to create more customers.
How To Optimize Your Marketing Programs Content Tools Best Practice Combination Of Marketing Tools, Content, and Programs 2
Just like dating It’s just like dating How do I connect with and convert more customers? http://www.flickr.com/photos/plasticcoatedcolors/
Rule # 4: Get Out & Socialize More Nielsen Research:74% of World Internet Population Avg 6 hours a month 22% of total time online
Use Prospect Activity Data To Understand What Customers Want To Know Rule #5Don’t Guess What Interests Them
Rule #1: From The Inside Out Rule #2: It’s Not About You Rule #3: Don’t Move 2 Fast Rule # 4: Get Out More Rule #5: Don’t Guess Focus On What Your Customers Want To Know
What Do You Want To Know? Get your copy of this presentation and other free B2B resources at brainrider.com Subscribe to blog.brainrider.com or @brainrider Email us at firstname.lastname@example.org Give me your card with a question on the back Or since you know I love dating cast me a glance