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Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
Building a Social Enterprise
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Building a Social Enterprise

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Building a Social Enterprise - Created and Presented by Andrew Jenkins (Head of Social Media Strategy at RBC) at #torontoB2B Marketers Meetup VI.

Building a Social Enterprise - Created and Presented by Andrew Jenkins (Head of Social Media Strategy at RBC) at #torontoB2B Marketers Meetup VI.

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  • Every social media initiative should begin with listening.
  • Transcript

    • 1. BuildingA SocialEnterpriseAndrew Jenkins | Social Media Strategy | Volterra
    • 2. Organizational DNA
    • 3. Listen EngageInfluence
    • 4. Listen
    • 5. CompetitiveIntelligence
    • 6. Monitoring Dominant and Emerging Platforms
    • 7. Monitoring Dominant and Emerging Platforms
    • 8. Listen EngageInfluence
    • 9. Your Company’s Message Here
    • 10. Reputation
    • 11. Culture
    • 12. Listen EngageInfluence
    • 13. Talent
    • 14. 27
    • 15. Enable
    • 16. Internal Social Media Attitude Whatever I Don’t Want To Tweet And You Can’t Make Me Count Me In!
    • 17. Operating Models Centralized Decentralized Hub and Spoke DandelionAdapted from Altimeter Group
    • 18. How do you do what you do?
    • 19. How does communication flow?
    • 20. Listen EngageInfluence
    • 21. Thank You
    • 22. Images• iStockphoto• http://blogs.villagevoice.com/runninscared/20 12/04/if_youre_dna_is.php• Facebook, LinkedIn, Twitter, and YouTube

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