• Save
Building a customer-centric content development plan
Upcoming SlideShare
Loading in...5
×
 

Building a customer-centric content development plan

on

  • 3,771 views

Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and ...

Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.

Statistics

Views

Total Views
3,771
Slideshare-icon Views on SlideShare
2,991
Embed Views
780

Actions

Likes
6
Downloads
0
Comments
0

7 Embeds 780

http://www.brainrider.com 526
http://blog.brainrider.com 247
http://translate.googleusercontent.com 3
url_unknown 1
http://webcache.googleusercontent.com 1
http://staging.brainrider.com 1
http://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Building a customer-centric content development plan Building a customer-centric content development plan Presentation Transcript

    • Most social media content is too self-centered to engage anyone.
      a.k.a. Building a Customer-Centric Content Development Plan
      #Social4Social 2011-05-12 @Nolin
    • Because it’s not about you.
    • They’re trying to solve problems.
    • There is a Useful Content Deficit.
      Demand > Supply
      Expectation of Findability
      Expectation of Relevance
      Expectation of Value
    • How to engage your audience
      Make it about them, not about you.
      Start with light, easy content.
      Measure which categories engage.
      THEN invest in heavy content.
    • 1. Make it about them.
      Who is your target audience?
      What are their needs & pains?
      Which needs & pains can you help with?
      Group into 4-6 categories
    • Example of a Content Framework
    • 2. Start with light, easy content.
      Repurpose existing content assets
      Curate and share 3rd party content
    • Repurpose existing content
    • Curate 3rd party content
      Deploy via Social Channels
      Extract & Track
      Monitor & Cull
    • 3. Measure content engagement.
    • 4. Move from light to heavy
    • The Engaging Content Checklist
      • Easy to find
      • About them, not you
      • Helps them solve a problem
      • Light content informs heavy
    • How to engage with me.
      http://twitter.com/nolin
      http://ca.linkedin.com/in/nolinlechasseur
      nolin@brainrider.com
      http://brainrider.info
      http://blog.brainrider.com