B2B Marketing: Customizing Google Analytics to track content engagement
by Brainrider Knowledge Marketing Group on Feb 22, 2011
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For this one-pager and other free B2B Marketing best practice downloads go to http://brainrider.info ...
For this one-pager and other free B2B Marketing best practice downloads go to http://brainrider.info
Google Analytics is a powerful but underused web analytics tool. It does a great job of collecting anonymous data about traffic to you website including: visitor data, session data, and page data. But getting real insight about content engagement requires customization of your site & Google Analytics.
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