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B2B lead generation plan template (2013)
B2B lead generation plan template (2013)
B2B lead generation plan template (2013)
B2B lead generation plan template (2013)
B2B lead generation plan template (2013)
B2B lead generation plan template (2013)
B2B lead generation plan template (2013)
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B2B lead generation plan template (2013)

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Visit www.brainrider.com for a free working version of this B2B Lead Generation Plan Template …

Visit www.brainrider.com for a free working version of this B2B Lead Generation Plan Template

This template is designed to help you build a better B2B lead generation plan for 2013 by helping you:
-Prioritize your marketing objectives
Identify gaps in your current programs mix
-Consider new B2B lead generation programs to include in your plan
-Outline your B2B lead generation plan on a blocking chart

Please contact us if you have any questions, want help walking through the planning process or want to share any comments

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  • 1. 2013 B2B Lead Generation PlanTemplateClick to download a working version
  • 2. Template NotesThis template is designed to help you plan better leadgeneration programs for 2013 by helping you:• Prioritize your marketing objectives• Identify gaps in your current programs mix• Consider new programs to include in your plan• Outline your programs plan on a blocking chartPlease contact us if you have any questions, want helpwalking through the planning process or want to share anycomments2Click to download a working version
  • 3. Prioritizing Your Objectives From 1-43Click to download a working version
  • 4. List Current Programs By Objective4PROSPECTS MQL/SALVISITORSACTIVEPROSPECTSNURTUREPROSPECTSQUALIFYSALES READINESSATTRACT & ACQUIREPROSPECTSClick to download a working version
  • 5. Programs Pick-List5NURTUREPROSPECTSQUALIFYSALES READINESSATTRACT & ACQUIREPROSPECTS Inbound Resource publishing Blogging SEO Gated content Progressive forms Tiered opt-in Social Social publishing Social listening Paid PPC E-Blasts Content sponsorship Other Nurturing activeprospects Auto-responders Thank-you content Nurturing coldprospects First visit follow-up Newsletters Other Contact us Sales Readiness Offers Pricing Quote Trial Needs assessment Free consultation Demo ROI Tool RFP/RFQ Guide Events Product WebinarsClick to download a working version
  • 6. Offers: Target What Customers Want To Know6If yourcustomeris asking:What’s myproblem?How do I fixmy problem?Are youright for me?Theywant:Education& ThoughtLeadershipSolutions &Product SuitabilityCredentials &Decision SupportWhat tosharewiththem:• Trends• Benchmarks• Analyst coverage• 101 Education• How to guides• How other peopleare solving this?• What is the solution &how does it work?• Solution comparisons• Pitfall analysis• Readiness & suitabilityassessments• How do I choose avendor?• Pricing• Bench strengthdemonstration• Case studies• ROI/TCO• How to buy• Working with usClick to download a working version
  • 7. 7Marketing Program CalendarPeriod: JAN 2013-DEC 20131 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41Generate Awareness & Acquire ProspectsPaid:AdWords PPCLinkedIn PPCVertical Publication PPC3rd Party E-BlastReferral/affiliateContent sponsorshipAcquisition Events:Tradeshow #1Tradeshow #2Partner event #1Acquisition Webinar #1Acquisition Webinar #2NetworkPartner co-marketingLinkedInTwitterGoogle+SlideshareYouTubeContent syndicationDiscussion forumsBlog on blogInbound:Resource publishing & SEO optimizationBlogFeatured ResourcesGated contentNurture Prospect ActivityExtending the burstContent merchandizingEducation programDrip programActivating a burstTimed reactivation: first visit follow-upContent updatesNewslettersList reactivation & hygieneNurturing EventsWebinar #1RoadshowTradeshows & eventsQualifying Sales ReadinessSales Qualification OffersContact MeDemosRecorded DemoLive Demo RequestProduct WebinarMQL Pages: Pricing, etcOctoberAugustMarchFebruaryJanuary June JulyProgram SeptemberApril MayClick to download a working version

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