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Recent research by the LinkedIn B2B Technology Community benchmarks a range of B2B lead generation ideas for IT lead generation based on survey results from over 800 B2B marketers. Key findings include:
Top 3 successful B2B Lead Generation Ideas:
1. Optimizing your website to acquire more prospects through better conversion.
2. Search engine optimization that attracts more qualified traffic.
3. Email marketing that nutures prospect activity and qualifies their sales readiness.
This quick guide looks at these ideas and provides practical recommendations on how to make them happen and links to examples