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2013 B2B marketing plan template (free to download)
2013 B2B marketing plan template (free to download)
2013 B2B marketing plan template (free to download)
2013 B2B marketing plan template (free to download)
2013 B2B marketing plan template (free to download)
2013 B2B marketing plan template (free to download)
2013 B2B marketing plan template (free to download)
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2013 B2B marketing plan template (free to download)

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  • Thanks- I want to go from preaching stats to giving my audience the keys to start making changes for their business. Customer's find me because they want a working solution and they understand it does not come out of a box. Solution is first, marketing is second. You can talk to the world and be all by yourself- but if your talking to your specific customers and they are hearing and conversing with you...you found your zone!
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  • BANT is SQL/Sales Activity
  • Current + additionalUsepicklistvs objectives
  • (5min)No matter what business stage potential customers are at (i.e. acquire customers, build loyalty, or service customers), they will still be looking for content in different decision stages. Use a concrete example on how a customer asks these questions to get them through the buyer decision cycle.
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    • 1. 2013 B2B Lead Generation PlanTemplateClick to download a working version
    • 2. Template NotesThis template is designed to help you plan better leadgeneration programs for 2013 by helping you:• Prioritize your marketing objectives• Identify gaps in your current programs mix• Consider new programs to include in your plan• Outline your programs plan on a blocking chartPlease contact us if you have any questions, want helpwalking through the planning process or want to share anycomments2Click to download a working version
    • 3. Prioritizing Your Objectives From 1-43Click to download a working version
    • 4. List Current Programs By Objective4PROSPECTS MQL/SALVISITORSACTIVEPROSPECTSNURTUREPROSPECTSQUALIFYSALES READINESSATTRACT & ACQUIREPROSPECTSClick to download a working version
    • 5. Programs Pick-List5NURTUREPROSPECTSQUALIFYSALES READINESSATTRACT & ACQUIREPROSPECTS Inbound Resource publishing Blogging SEO Gated content Progressive forms Tiered opt-in Social Social publishing Social listening Paid PPC E-Blasts Content sponsorship Other Nurturing activeprospects Auto-responders Thank-you content Nurturing coldprospects First visit follow-up Newsletters Other Contact us Sales Readiness Offers Pricing Quote Trial Needs assessment Free consultation Demo ROI Tool RFP/RFQ Guide Events Product WebinarsClick to download a working version
    • 6. Offers: Target What Customers Want To Know6If yourcustomeris asking:What’s myproblem?How do I fixmy problem?Are youright for me?Theywant:Education& ThoughtLeadershipSolutions &Product SuitabilityCredentials &Decision SupportWhat tosharewiththem:• Trends• Benchmarks• Analyst coverage• 101 Education• How to guides• How other peopleare solving this?• What is the solution &how does it work?• Solution comparisons• Pitfall analysis• Readiness & suitabilityassessments• How do I choose avendor?• Pricing• Bench strengthdemonstration• Case studies• ROI/TCO• How to buy• Working with usClick to download a working version
    • 7. 7Marketing Program CalendarPeriod: JAN 2013-DEC 20131 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41Generate Awareness & Acquire ProspectsPaid:AdWords PPCLinkedIn PPCVertical Publication PPC3rd Party E-BlastReferral/affiliateContent sponsorshipAcquisition Events:Tradeshow #1Tradeshow #2Partner event #1Acquisition Webinar #1Acquisition Webinar #2NetworkPartner co-marketingLinkedInTwitterGoogle+SlideshareYouTubeContent syndicationDiscussion forumsBlog on blogInbound:Resource publishing & SEO optimizationBlogFeatured ResourcesGated contentNurture Prospect ActivityExtending the burstContent merchandizingEducation programDrip programActivating a burstTimed reactivation: first visit follow-upContent updatesNewslettersList reactivation & hygieneNurturing EventsWebinar #1RoadshowTradeshows & eventsQualifying Sales ReadinessSales Qualification OffersContact MeDemosRecorded DemoLive Demo RequestProduct WebinarMQL Pages: Pricing, etcOctoberAugustMarchFebruaryJanuary June JulyProgram SeptemberApril MayClick to download a working version

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