10 LinkedIn Best Practices for B2B Sales and Marketing

Optimizing Your LinkedIn ProfileFor Better Business Results
10 Best Practice Tips

What are you using LinkedIn for?

Social Media Anchor & Outpost Strategy
Build your brand, expand your reach & share your knowledge
Anchor

4
The Power of LinkedIn Profiles
Why LinkedIn?
Brand awareness
Credentials
Content platform
Search engine authority (SEO)
Adding to functionality
90 million+ users
1 new member every second
½ outside of US

10 Best Practice Tips To Optimize Your LinkedIn Profile
5

1. Complete Your Profile & Make It Public
Put in your value proposition in your headline (not your title)
Include your picture
Target relevant keywords
Ask for and give recommendations
Check the profile tab for completeness
Ensure your privacy settings are set to public your profile to the web
6

2. Change your default URL
A personalized URL for your personal brand
Default URL is
Change it to your name
More findable and friendly

3. Make And Ask For Recommendations
Counts for completeness
Cross-promotes on both profiles
Make recommendations and LinkedIn will suggest returning the favour
A well crafted reco showcases what you know
8

4. Etiquette: Building Connections
Why
It’s your credentials package in a digital format
Your contacts are networked with similar contacts
How
When you meet a contact, let them know you will send them a LinkedIn connection!
Include your profile on your business card
9

5. Customize Your “Websites” Listing
Describe your sites with text links describing your content
Direct targeted traffic to your anchor
Edit the listing on your profile options
Select “other” and rename the link using targeted inbound keywords
10

6. Join Groups Related To Your Expertise
Showcase your expertise with findable content indexed by search engines
Expand your network and findability
Keep in touch with industry updates, trends & issues
Ignore the spam
11

7. Add Your Company Or Personal Twitter Feed To Your Account.
Automate your status updates
Select ‘settings’ under your name
Choose ‘Twitter Settings’
12

8. Install Applications That Showcase What You Know
Wordpress/Blog Link
Automatically share recent blog posts
Twitter Feed
Automatically share recent Twitter posts
Amazonreading list
Share reading relevant to your industry or clients
SlideShare/GooglePresentation
Automatically share recent documents & presentations including video
13

9. Change the order of your profile
Prioritize Your Profile Based On What Do You Readers To Find
Put your most shareable content first
Click on the module and drag and drop
To change the order of your applications delete and re-install them

10. Include Your LinkedIn Address In Your Email Signature:
Make it easy for your contacts to find the information you want them to find
Recommend using your personalized URL but you can also use LinkedIn customized buttons
15

Next Steps
16
BrainRider offers Best Practice Info, Workshops and Solutions
For information email info@brainrider.com
Get free resources at brainrider.info
For tips read our blog.brainrider.com
Follow us at twitter.com/brainrider
Visit us on linkedin.com/company/brainrider

10 LinkedIn Best Practices for B2B Sales and Marketing

by BrainRider Knowledge Marketing Group on Aug 10, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 2

Statistics

10 LinkedIn Best Practices for B2B Sales and Marketing — Presentation Transcript