10 Strategies Used by Successful Content Marketers


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Now that the holidays have passed, marketers must look to the new year for inspiration. With so many goals to be achieved, businesses must have clear objectives and resolutions to find greater success in 2013. Brafton has compiled a list of 10 New Year's Resolutions that every marketer should set his or her sights on over the next 12 months, as these goals can help any brand perfect its content marketing strategy.

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10 Strategies Used by Successful Content Marketers

  1. 1. 10 STRATEGIES USED BY SUCCESSFUL CONTENT MARKETERSOne Winthrop Square FL5, Boston MA 617 . 206 . 3040 www.brafton.com
  2. 2. 1DEFINED GOALSB2B brands set an average of nine goalsfor their strategies, but measure successusing an average of 14 benchmarks.Marketers must define their strategicgoals and then measure successaccordingly. If a brand wants to improvewebsite traffic, but measures the successof its content initiative by evaluating socialmentions, theres a clear disconnect.
  3. 3. 2CONSISTENCYSeventy-three percent of entrepreneurswant to see custom content from brandsthey connect with on social medianetworks at least once a week or more.An effective content marketing campaignshows consistency. High-quality contentgrabs readers attention, but if a companydoesnt produce enough interesting mediato retain leads attention, the brandscompetition will capitalize on the misstep.
  4. 4. 3DIVERSITYB2B and B2C brands use an average of 12tactics to communicate with prospectiveand current customers.Marketers are discovering that when theyengage with prospects in a variety ofways, people tend to recall products andservices more clearly. Content campaignsmust become diverse enough to reach allaudience segments on the web.
  5. 5. 4TEAMWORKMore than 70 percent of businesses lookfor external help with their web marketingefforts.Businesses that lack the internal resourcemay struggle to developconsistent, diverse or high-quality contentfor their websites. Its important tounderstand when its time to ask forhelp, and brands shouldnt be afraid tooutsource to content experts.
  6. 6. Its proven that industries with the most advanced content5 marketing strategies are the only sectors to have editorial calendars. No matter whos in charge of executing a content strategy for a company, brands must develop editorial calendars. TheseCALENDAR resources schedule topics, due dates, resources and audience targeting goals in advance, so nothing gets overlooked, runs late or misses the mark.
  7. 7. 6 It would take more than 6 million years to watch the volume of video content that will cross global IP networks each month in 2016. Video continues to become the most influential and attention-VIDEO grabbing content type on the internet. With so much visualCONTENT media online, brands should take advantage of this demand with video marketing to engage audiences and promote sharing.
  8. 8. 7ANALYTICSForty-three percent of marketers dontmeasure or track content ROI. How manymarketing budgets are wasted onineffective content?Brands have to set concrete goals andevaluate metrics that track success towardspecific objectives to see what drivescampaign success. Then, its important toact based on what the data says about astrategy.
  9. 9. 8USER-GENERATEDCONTENTEighty-three percent of consumers say user-generated reviews impact their purchase decisions.Marketers who effectively engage customers andget them to contribute a review or update theirsocial accounts about positive experiences may seean uptick in brand awareness and sales. Convertingone lead into a happy customer can helpbusinesses gain access to that shoppers networkof friends and family.
  10. 10. 9 Americans use social networks to rant and rave about companies, and they want brands to be accessible. Forty-seven percent of internet users want customer service through social media networks.SOCIAL Brands that create custom Tweets, Facebook posts and other social updates to address fans (and skeptics) feedback strengthen bondsCARE with an active consumer base.
  11. 11. Matt Cutts suggests brands consider "search experience optimization" part10 of their overall SEO campaigns. Publishing high-quality content can increase on-site transactions, but the best writing wont keep readers around if the overall page layout makesSXO finding content difficult. Keeping every other step to content marketing success in mind, marketers must look at the whole picture and make SXO a priority.
  12. 12. THANKS FOR READING!Get more content marketing news, tips andtrends at Brafton.com.This Top 10 wasproduced by