The future of television is nothing short of amazing. It's time we all take control of mass media before it completely takes control of us. This is my take on what's about to pummel traditional ...
The future of television is nothing short of amazing. It's time we all take control of mass media before it completely takes control of us. This is my take on what's about to pummel traditional broadcasters.
Brady Gilchrist, Marketer, consultant, board member, Chief Executive, Entrepreneur at Admodo, guestf9e4888f - Interesting comment about the ad revenue. What is at issue here is the invention of new business models. The ad revenue will flow away (in small chunks) from television but that does not mean the ad revenue will flow away from video. In this emerging world there is a big difference between what we think of as video and what we think of as television. As for ideas. There are lots of them. The war will be fought over the strangle hold traditional media and traditional media buyers have had on advertising dollars. I for one am actively involved in looking at ideas and business models that facilitate the change and it's great fun!4 years ago
There are forces at work that
will make broadcast
television a thing of the past.
To see the future of the TV we
need to understand the one
obvious truth of the media in
the internet age.
Everything is
coming out of
its containers.
For example:
The Music
industry before
Steve Jobs.
Need I say more? Didn’t think so.
Kaboom!
Give us data
not matter.
The central challenge to the folks running the
traditional aspects of content businesses is
that their business models are based on
moving the containers around. No containers
means no business model. Chaos.
A Broadcast
schedule is
a container.
That’s not good is it? Nope.
A schedule for non live events in an on-
demand world is an arcane idea. No schedule
and again no business model. The PVR was
only the start.
Choice is at
the center of
my media
universe.
This is an actual picture of my living room.
W
What’s my
Windows Media Center.
blend? Boxee
Xbox Live
Google
iTunes Store
Safari for everything else.
My Imagination
Crazy thing is that there is no
single revolutionary at the core
but rather a bunch of
revolutionaries who are
meeting a massive pent up
consumer demand which is
simply....
Give us access to
what we want
not what you
think we want.
Or we will continue to figure it out without your help.
The killer app for mass
adoption may simply be how
we control it.
Who would have predicted what would
happen when someone put an
accelerometer into a game controller.
It’s not rocket science. It’s
adoption of what we already
have. That’s what makes it
so compelling and
disruptive.
You want this to happen. You
want your own version of the
mash-up. You want the channel
of you. Thats what will fuel the
revolution.
Viva la
Revolution!
We will buy the best content, surf the rest,
entertain, educate and connect ourselves in
ways we have not yet imagined.
We will shift between narrative and
connective content seamlessly.
Definition: Narrative content tells a story. Connective content
make your actions part of the story.
The future of
television may very
well be built on an
AppStore model.
Who wins this is up for grabs but
it’s an awesome opportunity.
Most of the bits are already here
all it needs is a platform for us
entrepreneurs.
When we are
here the
traditional
broadcast
model is done.
This will happen faster than the traditionalist
think. Once the current economic crisis
starts to abate. The shift will be fast.
We are here.
Inevitable.
You don’t need the mass
market only the meaningful
market to screw up advertising
models.
Advertisers like consumers with
money. Consumers with money value
their time. It only takes 15% of the
population to shift and today’s game
is over.
As the money shifts the 30 second spot
model will finally fall and as it does all those
that depend on it shall fall with it.
Innovate now or die later - Please invent!
can’t say it any clearer.
Of course the people who really need to understand this point
will never see this presentation - they don’t even know what
slideshare is. Irony
BTW I can’t believe the impact of the PVR has been successfully ignored for so
long an effort definitely worth some sort of award...somewhere. Perhaps a
Darwin...just a thought.
The business model
which favors consumer
supported content will
emerge.
New empires will be built
and old empires will
vanish. New days will
dawn.
Join the revolution!
Marry your
TV to the
Internet.
It’s the perfect romance that is good for your brain.
It’s great news for those of us interested in
generating new wealth both figuratively and
culturally. Goodbye containers.
One last point....
How do you kill
a Dinosaur?
You don’t,
evolution does.
:-)
PS. If you liked this presentation and are a
marketer you might also like this one.
http://www.slideshare.net/Bradygilchrist/marketing-wargames
Admodo
Disruptfully yours, Brady. BradyGilchrist
I love a blue ocean strategy.
Sonja Kangas
the great presentation ! 4 years ago