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Social Media and Web Site Strategy for Health Care
 

Social Media and Web Site Strategy for Health Care

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    Social Media and Web Site Strategy for Health Care Social Media and Web Site Strategy for Health Care Presentation Transcript

    • Social Media and Web Site Strategy for Health CareMay 2011Bradley Joblingbradleyjobling.com
    • Web Site Content:Department/Division & Clinician/Patient
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      2
      (dotted line = frequent & routed updates)
    • Processes & Workflows
      Create workflow process for “Frequent & Routed” updates.
      Forms and online requests should be in a database.
      Site should have funnels, & landing pages.
      All frequent & updated content should be syndicated & shared.
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      3
    • Frequent & Routed Updates
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      4
    • Frequent & Routed Updates
      Meet the Physician Profiles
      Divisionin the News
      Research Updates
      Patient Stories
      Event Marketing Articles
      Awareness Month Information
      Wellness & Prevention
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      5
    • Distributed & Syndicated
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      6
      Support
      CME
      Mail
    • Social Media & Relationship Management
      Create a relationship management process for patients & clinicians.
      Participating sites can change as social media usage changes.
      Social media sites should bring visitors back to main site whenever possible.
      Maintain an active listening program for online communities.
      Maintain, patient, event, CME and clinician databases.
      Personalized Pages: Newsletter Options, Bookmarks, Saved Articles, Address Book, Online Notebooks.
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      7
    • Social Media Strategy
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      8
    • Content & Marketing
      Inbound vs. outbound marketing
      Online campaigns can be created for events, areas of practice or programs.
      Apps, tools, lists & calculators can be created for return visits.
      Content on site should be Columbia specific.Standard content can be purchased or outsources
      RSS feeds of “Frequent and Routed” updates.
      Convenience Applications: Clinicians, Patients & Employees
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      9
    • Analytics
      Online Customer Surveys
      Multivariate & A/B Testing
      Increase Search Traffic
      Measure: Patient Referrals, Web Site Statistics, Subscribers, Email Statistics, Social Media Engagement Measures, Business Requests
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      10
    • Speaking Engagements
      7/27/10 - Healthcare IQ: Strategic Social Media for Health Care
      12/7/11 – CDC/NYSDOH: Going Viral Against HIV and STIs
      1/31/11 - Center for Biotechnology at Stony Brook University, and Mount Sinai School of Medicine: Social Media in Healthcare
      3/17/11 – Business Development Institute: Social Communications Leadership Forum
      4/8/11 – RaganPR & NASDAQ: Social Communications Leadership Series
      7/26/11 – Advanced Learning Institute: Social Media & Mobile Technologies for Healthcare Conference
      5/29/2011
      Bradley Jobling (bradleyjobling.com)
      11