Social Media and Web Site Strategy for Health Care

Social Media and Web Site Strategy for Health CareMay 2011Bradley Joblingbradleyjobling.com

Web Site Content:Department/Division & Clinician/Patient
5/29/2011
Bradley Jobling (bradleyjobling.com)
2
(dotted line = frequent & routed updates)

Processes & Workflows
Create workflow process for “Frequent & Routed” updates.
Forms and online requests should be in a database.
Site should have funnels, & landing pages.
All frequent & updated content should be syndicated & shared.
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Frequent & Routed Updates
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Frequent & Routed Updates
Meet the Physician Profiles
Divisionin the News
Research Updates
Patient Stories
Event Marketing Articles
Awareness Month Information
Wellness & Prevention
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Distributed & Syndicated
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Support
CME
Mail

Social Media & Relationship Management
Create a relationship management process for patients & clinicians.
Participating sites can change as social media usage changes.
Social media sites should bring visitors back to main site whenever possible.
Maintain an active listening program for online communities.
Maintain, patient, event, CME and clinician databases.
Personalized Pages: Newsletter Options, Bookmarks, Saved Articles, Address Book, Online Notebooks.
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Social Media Strategy
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Content & Marketing
Inbound vs. outbound marketing
Online campaigns can be created for events, areas of practice or programs.
Apps, tools, lists & calculators can be created for return visits.
Content on site should be Columbia specific.Standard content can be purchased or outsources
RSS feeds of “Frequent and Routed” updates.
Convenience Applications: Clinicians, Patients & Employees
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Analytics
Online Customer Surveys
Multivariate & A/B Testing
Increase Search Traffic
Measure: Patient Referrals, Web Site Statistics, Subscribers, Email Statistics, Social Media Engagement Measures, Business Requests
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Speaking Engagements
7/27/10 - Healthcare IQ: Strategic Social Media for Health Care
12/7/11 – CDC/NYSDOH: Going Viral Against HIV and STIs
1/31/11 - Center for Biotechnology at Stony Brook University, and Mount Sinai School of Medicine: Social Media in Healthcare
3/17/11 – Business Development Institute: Social Communications Leadership Forum
4/8/11 – RaganPR & NASDAQ: Social Communications Leadership Series
7/26/11 – Advanced Learning Institute: Social Media & Mobile Technologies for Healthcare Conference
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Social Media and Web Site Strategy for Health Care

by Bradley Jobling on May 29, 2011

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Social Media and Web Site Strategy for Health Care Presentation Transcript