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Health Care and Social Media for Business Development Institute
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Health Care and Social Media for Business Development Institute

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  • Inventory marketing & communication programs.Inventory assets & touch points used in marketing and communication programs.Determine an area where a program can be initiated.Define objectives, goals, policies, procedures and budget.
  • Google AlertsBlog PulseBuzz MetricsSurveysSocial MentionRadian 6CymfonyJiveViral HeatTattlerHow to Build Your Own Social Media Monitoring Service (@webmetricsguru)
  • EngagementcommentsrecommendationsretweetsforwardslinkslikesmentionsInteractionsWeb Site Goalsleadspage viewssubscriberstime on sitebounce rate
  • Transcript

    • 1. Columbia University Department of Surgery
      www.columbiasurgery.org
      info@columbiasurgery.org
      @columbiasurgery
    • 2. Why social media for health care?
      “This business as we knew it for the last 20 years has changed. We used to market to the doctors who would refer their patients to us. Now more patients are hearing about us from other patients.”
      3/18/2011
      Health Care Social Communications Leadeship Forum
      2
    • 3. From the Bottom of My LVAD
      3/18/2011
      Health Care Social Communications Leadership Forum
      3
    • 4. The Liver Spot
      3/18/2011
      Health Care Social Communications Leadeship Forum
      4
    • 5. Heart-Valve-Surgery.com
      3/18/2011
      Health Care Social Communications Leadeship Forum
      5
    • 6. Columbia Surgery Facebook Pages
      3/18/2011
      Health Care Social Communications Leadership Forum
      6
    • 7. 3/18/2011
      Health Care Social Communications Leadeship Forum
      7
    • 8. 3/18/2011
      Health Care Social Communications Leadeship Forum
      8
    • 9. www.columbiasurgery.net
      3/18/2011
      Health Care Social Communications Leadeship Forum
      9
    • 10. Does social media work for NYPH/Columbia?
      3/18/2011
      Health Care Social Communications Leadership Forum
      10
    • 11. Social Media Strategy
      3/18/2011
      Health Care Social Communications Leadership Forum
      11
    • 12. 1. Determine First Program
      3/18/2011
      Health Care Social Communications Leadership Forum
      12
    • 13. 2. Listen
      3/18/2011
      Health Care Social Communications Leadership Forum
      13
    • 14. 3. Prepare
      3/18/2011
      Health Care Social Communications Leadeship Forum
      14
    • 15. 4. Engage(Blog as a Power Station)
      3/18/2011
      Health Care Social Communications Leadeship Forum
      15
    • 16. 5. Measure Successes
      3/18/2011
      Going Viral Against HIV and STIs
      16
    • 17. Success Dashboard
      Content Produced By Area
      Social Media Activity Scores
      Facebook Insights
      Twitter Klout
      Traffic to Web Site
      Informational Requests
      Referrals
      Article Syndication & Links
      3/18/2011
      Health Care Social Communications Leadeship Forum
      17
    • 18. Strategy is Important
      Consistent communications message
      Justifying social media to management
      Content creation, page monitoring, community building
      Employee policies regarding social media
      Issue, and crisis control
      New requirements for even more “community” content.
      New operational work flows
      3/18/2011
      Health Care Social Communications Leadership Forum
      18
    • 19. New Initiatives
      Ask An Expert
      ShareCare
      Patient
      Clinician
      Online Support Communities
      Pancreatic Cancer
      Liver
      Online Chats
      Content Management & Workflow
      Content Syndication
      3/18/2011
      Health Care Social Communications Leadeship Forum
      19
    • 20. www.columbiasurgery.org@columbiasurgery
      Bradley W. Jobling
      @bradjobling
      www.linkedin.com/in/bradleyjobling
      3/18/2011
      Health Care Social Communications Leadeship Forum
      20

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