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Health Care and Social Media for Business Development Institute
 

Health Care and Social Media for Business Development Institute

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  • Inventory marketing & communication programs.Inventory assets & touch points used in marketing and communication programs.Determine an area where a program can be initiated.Define objectives, goals, policies, procedures and budget.
  • Google AlertsBlog PulseBuzz MetricsSurveysSocial MentionRadian 6CymfonyJiveViral HeatTattlerHow to Build Your Own Social Media Monitoring Service (@webmetricsguru)
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Health Care and Social Media for Business Development Institute Health Care and Social Media for Business Development Institute Presentation Transcript

  • Columbia University Department of Surgery
    www.columbiasurgery.org
    info@columbiasurgery.org
    @columbiasurgery
  • Why social media for health care?
    “This business as we knew it for the last 20 years has changed. We used to market to the doctors who would refer their patients to us. Now more patients are hearing about us from other patients.”
    3/18/2011
    Health Care Social Communications Leadeship Forum
    2
  • From the Bottom of My LVAD
    3/18/2011
    Health Care Social Communications Leadership Forum
    3
  • The Liver Spot
    3/18/2011
    Health Care Social Communications Leadeship Forum
    4
  • Heart-Valve-Surgery.com
    3/18/2011
    Health Care Social Communications Leadeship Forum
    5
  • Columbia Surgery Facebook Pages
    3/18/2011
    Health Care Social Communications Leadership Forum
    6
  • 3/18/2011
    Health Care Social Communications Leadeship Forum
    7
  • 3/18/2011
    Health Care Social Communications Leadeship Forum
    8
  • www.columbiasurgery.net
    3/18/2011
    Health Care Social Communications Leadeship Forum
    9
  • Does social media work for NYPH/Columbia?
    3/18/2011
    Health Care Social Communications Leadership Forum
    10
  • Social Media Strategy
    3/18/2011
    Health Care Social Communications Leadership Forum
    11
  • 1. Determine First Program
    3/18/2011
    Health Care Social Communications Leadership Forum
    12
  • 2. Listen
    3/18/2011
    Health Care Social Communications Leadership Forum
    13
  • 3. Prepare
    3/18/2011
    Health Care Social Communications Leadeship Forum
    14
  • 4. Engage(Blog as a Power Station)
    3/18/2011
    Health Care Social Communications Leadeship Forum
    15
  • 5. Measure Successes
    3/18/2011
    Going Viral Against HIV and STIs
    16
  • Success Dashboard
    Content Produced By Area
    Social Media Activity Scores
    Facebook Insights
    Twitter Klout
    Traffic to Web Site
    Informational Requests
    Referrals
    Article Syndication & Links
    3/18/2011
    Health Care Social Communications Leadeship Forum
    17
  • Strategy is Important
    Consistent communications message
    Justifying social media to management
    Content creation, page monitoring, community building
    Employee policies regarding social media
    Issue, and crisis control
    New requirements for even more “community” content.
    New operational work flows
    3/18/2011
    Health Care Social Communications Leadership Forum
    18
  • New Initiatives
    Ask An Expert
    ShareCare
    Patient
    Clinician
    Online Support Communities
    Pancreatic Cancer
    Liver
    Online Chats
    Content Management & Workflow
    Content Syndication
    3/18/2011
    Health Care Social Communications Leadeship Forum
    19
  • www.columbiasurgery.org@columbiasurgery
    Bradley W. Jobling
    @bradjobling
    www.linkedin.com/in/bradleyjobling
    3/18/2011
    Health Care Social Communications Leadeship Forum
    20