Going Viral Against HIV and STIs

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  • Inventory marketing & communication programs.Inventory assets & touch points used in marketing and communication programs.Determine an area where a program can be initiated.Define objectives, goals, policies, procedures and budget.
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  • Going Viral Against HIV and STIs

    1. 1. Social Media: Going Viral Against HIV and STIs<br />Strategic Planning for Use of Social Media<br />December 7, 2010 <br />
    2. 2. Bradley W. Jobling<br />15 years online marketing and Internet strategy<br />5 years online marketing and web strategy at Columbia University Medical Center<br />1 year social media for Department of Surgery<br />MBA from Columbia Business School<br />12/5/2010<br />Going Viral Against HIV and STIs<br />2<br />
    3. 3. Videos Talk<br />12/5/2010<br />Going Viral Against HIV and STIs<br />3<br />Breast Cancer in Women of Color Breast Cancer 101<br />http://www.youtube.com/watch?v=DeT-YusTIGI<br />
    4. 4. Is social media working for health care?<br />The WHO used Twitter to communicate, research, and monitor the H1N1 pandemic.<br />Patients are using Diabetic Connect, Daily Strength, PatientsLikeMe, and ShareCare..<br />Clinicians are joining Sermo and Ozmosis.<br />12/5/2010<br />Going Viral Against HIV and STIs<br />4<br />
    5. 5. Does social media work for NYP/Columbia?<br />12/5/2010<br />Going Viral Against HIV and STIs<br />5<br />
    6. 6. Why is strategy important?<br />What is the message of your social media project?<br />How is social media justified to management? Is there an ROE?<br />Who is going to generate the content & monitor pages?<br />What are the employee policies regarding social media?<br />What happens when an issue, crisis or legal conundrum occurs?<br />12/5/2010<br />Going Viral Against HIV and STIs<br />6<br />
    7. 7. Social Media Mindset<br />12/5/2010<br />Going Viral Against HIV and STIs<br />7<br />
    8. 8. 1. Determine 1st Program<br />12/5/2010<br />Going Viral Against HIV and STIs<br />8<br />
    9. 9. 2. Listen<br />12/5/2010<br />Going Viral Against HIV and STIs<br />9<br />
    10. 10. 3. Prepare<br />12/5/2010<br />Going Viral Against HIV and STIs<br />10<br />
    11. 11. 4. Engage<br />12/5/2010<br />Going Viral Against HIV and STIs<br />11<br />Graphic Courtesy Social Media University Global social-media-university-global.org<br />
    12. 12. 5. Assimilate & Enjoin<br />12/5/2010<br />Going Viral Against HIV and STIs<br />12<br />
    13. 13. 6. Measure Successes<br />12/5/2010<br />Going Viral Against HIV and STIs<br />13<br />
    14. 14. Why is content strategy important?<br />New requirements for even more “community” content.<br />Content should be edited for various property.<br />Editorial calendar creates campaigns and proves results<br />12/5/2010<br />Going Viral Against HIV and STIs<br />14<br />
    15. 15. Solutions Summary<br />Q&A<br />Online Communities<br />12/5/2010<br />Going Viral Against HIV and STIs<br />15<br />
    16. 16. From the Bottom of My LVAD<br />12/5/2010<br />Going Viral Against HIV and STIs<br />16<br />
    17. 17. Bradley W. JoblingSocial Media ManagerColumbia University Department of Surgerywww.columbiasurgery.orgbjobling95@gsb.columbia.edu@bradjoblingwww.linkedin.com/in/bradleyjobling<br />

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