Social media in B:B isn’t just about marketing• Online conversations• Listening• Customer Service• Spotting Trends• Collaborating• Your own support desk
What Does CRM and Social Media have in common?• Identify Opportunities• Listen for Needs• Identify Trends, Suggest Ideas and Value Add• Gain a jump on your competitors• Becoming one in the same• New Term – Social CRM – Integration• After all…its who you know
Trends• Sites on the rise – specific focus separation of “noise” – personal feel good stuff vs. relevant business related information.• The formation of the universe of listening• Listening or filtering for key words, phrases, terms,• Use of RSS• Connection/Extension of social circles to gain entrance into relationships. Permission following.
Outbound vs. Inbound Marketing Outbound Inbound(Prospecting, Hunting, Interrupting) (Attracting, Educating, “Getting Found”) Print Ads Blogs, e-books, white papers Radio Ads Podcasts Television Ads Videos Tradeshows Webinars Cold Calling Search Engine Optimization E-mail Blasts RSS, Feeds
The marketing hourglassKnow Like Trust Try Buy Repeat ReferArticles Web site Marketing Webinar Service Post job Results Kit Team survey Reviews Ads Reception Evaluation New White Cross sell PartnerReferrals Newsletter Nurturing Customer paper Intros Kit Sales Finance Quarterly Peer2Peer Presentation Delivery Events Events
Social Media Pro• Five Sessions Delivered over 5 Weeks• Each session has 4 – 8 Lessons• Each lesson includes: – A video presentation – PDF presentation and video transcript – Action steps – Resources for each step – Supplemental videos to guide you through the action steps
Social Media Pro Programs• Self study course –• Group Coaching• Individual Coaching Programs Also Available
LinkedIn best practices• Profile – links, keywords, descriptive• Status updates• Repurpose content – Slideshare, YouTube• Search for leads – Ideal Customer Profile• Recommend• Questions and Answers
Twitter is Like text messagingEXCEPT Instead of you deciding who to send the message to You broadcast messages We decide if we want to listen (follow) P..S. You can also send direct messages, just like regular texting.
Some basic Facebook stuff • Profile • Fan Page • Groups • Ads