My personal brand duck tape rev 3

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My personal brand duck tape rev 3

  1. 1. Opening VideoDuct Tape SOCIALNOMICS 1
  2. 2. You Created Your New Video … Now What? presented by Bill Goldsmith Productions… A Video Strategy, Marketing & Communications Partnercopywrite 2011 bill goldsmith productions 2
  3. 3. The single biggest problem with communication is the illusion that it has taken place. George Bernard Shaw 3
  4. 4. Video Centric Future ! Here are some moves going on amongst the GIANTS in the technology industry:Cisco : Purchased WEBEX in 2007 for 3.2bGoogle: Closes deal YESTERDAY on Motorola $12.5 BMicrosoft: 350 M Windows 7 devices shipped in 2012Apple: At $ 183 B the most valuable Brand in historySteve Ballmer: “Our new plan is to open new Microsoft stores next to or near existing Apple Stores” 4
  5. 5. Why Videos?CISCO predicts that*by 2015 Internet video will account for over 62 percent of consumer Internet traffic. 5
  6. 6. • Cisco Video 6
  7. 7. Why Video?*It would take over 5 years to watch the amount of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015.*Internet B to B video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, not including the amount of video exchanged through P2P file sharing. 7
  8. 8. Why Video?*YOU TUBE is #3 behind GOOGLE and FACEBOOK as a Search Engine (alexa.com)* Amongst rumors that Google and Facebook are talking, Microsoft purchased Skype for $8.5 billion in May 2011. 8
  9. 9. Why VideoAsk Yourself: Where are you in the mix of using Video Marketing as an impactful strategy in your business? 9
  10. 10. Marketing with Video• Web site welcome page• Video Email push message to data base• Video Blog to everyone• Video in Constant Contact Newsletter• LINKEDIN• Facebook• You Tube 10
  11. 11. Adding Video to Your Marketing tool boxIncreases your Power, Influence and Attraction• Inspire response within 48hrs 80% of the time (Jupiter Research)• Offers a return of 280% higher than traditional direct email. (Gartner Research)• Increases Average Dollar Sale ( Forrester Research)• Increase Referral Potential ( Duct Tape Marketing) 11
  12. 12. Email & Video… the Perfect PairEffective in maintaining existing Relationships:• 78% customers look forward to email from frequented business (AOL survey)• 66% said emails generated in existing relationship formed the basis for best customer service (AOL survey)• It’s easier and cheaper to sell to an existing customer (Bain & Co.)• Increase the Number of Transactions, more reasons to do business with you 12
  13. 13. Dan Caramanico 13
  14. 14. Video move us and allow us to feel Video CreatesEMOTIONAL INTELLIGENCE 14
  15. 15. 15
  16. 16. 7 Keys to Boost Sales through Video Marketing & Communication P. E. R. S. O. N. A 16
  17. 17. #1 PERSONAL Get in front of YOUR audienceGenerate Face Time with you clients Know, like, trustCONDUCT BUSINESS WITH EACH OTHER Referral Marketing 17
  18. 18. #2 ENGAGEEmotions move people, gets them engaged & enrolledCreate Heart Share and Mind Share 18
  19. 19. #3 REAL Communicating your Sincerity and PassionYou become Reachable, Expressive, Authentic & Likeable 19
  20. 20. #4 SAVVY *Leading edge technologyand you are using it to deliver your thought leadership 20
  21. 21. #5 O-WOW! Aha Moment effect that gets ATTENTIONUnique Differentiator allows you to stand out from the crowd 21
  22. 22. #6 Non-verbal communication 55% non-verbal ( email)))))))))))))) 38% vocal ( Phone) 7% verbal ( Face to Face) 22
  23. 23. #7 AUDITORY VISUAL KINESTHETICYou are accessing different Learning Modalities 23
  24. 24. 7 Keys to Boost Sales through Video Marketing & Communication• Personal - get in front of your audience• Engage – emotions move, engage and enroll• Real – communicating your sincerity and passion• Savvy – cutting edge technology and you are using it• O-WOW effect gets attention• Non-verbal communication (55% non-verbal-38% vocal-7% verbal)• A as in V-A-K 24
  25. 25. REMEMBER Videos are PERSONAL… POWERFUL…and it gets you FACE-to-FACE 25
  26. 26. Toms Help Desk 26
  27. 27. The Magic of Three™ -the secret formula-To Boost Your Sales, Video Marketing Tactics Rules Of The Game 27
  28. 28. The Magic of Three™ -the secret formula- 2. Strategy And Structure- You need an over aching strategy & a plan of what you want to communicate, and how often 28
  29. 29. The Magic of Three™ -the secret formula- 2. Consistency-You’ve got to be consistent-Marketing is a Process 29
  30. 30. The Magic of Three™ -the secret formula-2.Accessibility- Video gives ACCESS to you- You become REAL and REACHABLE 30
  31. 31. If you had to reduce it down to one sentence…..Connect Communicate Collaborate 31
  32. 32. The "expert" takes sole credit for an accidental spark of genius. The genius admits the accident and thanks others for their help. THANK YOU ! QUESTIONS ?
  33. 33. Bill Borton Web site Conversation 33
  34. 34. Meet Michael Goldberg 34
  35. 35. Web site app for JW PEPPER 35
  36. 36. Richard Townhill PRO Video SONY 36
  37. 37. Essential Shift De Yarrison 37
  38. 38. Bally Ribbon Mill Trade Show invitatio 38
  39. 39. Hello Again 39

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