Manufacturers Need to Sell, Too! By Brad Tornberg
People Are Looking For Your Products• Can You be found?• Who should be finding you?• Where do they find you?• When they do find you what’s your message?• How do you get them to act (Call to Action)?• Why should they be looking for you?• What makes you better?• What do others say about you?
The realties of marketing today• Listen over say• Insight over information• Proof over promise• Publish over prospect• Farm over hunt
Today – The Paradigm has changed• People do not want to be sold to!• People will buy when they are ready to buy and they better be able to find you when they are!• Be in front of them not enough – your not relevant• Be in front of them too much and your spam• Value the e-mail and the permission they give• Be a connector
Marketing is a System 1. Strategy before tactics 2. Fill your marketing hourglass 3. Publish educational content 4. Create a total web presence 5. Use a lead generation trio 6. Make selling a system too 7. Live by the calendar