5 ways to use on line tools to drive more sales
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5 ways to use on line tools to drive more sales

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  • 1. 5 Ways to Use Online Tools to Drive More Sales@ducttape
  • 2. Some telling facts• ROBO is real (Comscore)• Search for local business info online before venturing out – 81% of the 18-34 year-old age bracket – 69% of the 35-59 year-old age bracket@ducttape
  • 3. Some telling facts• 44% of online consumers said that one of the most important features a website could add is the ability to speak with someone in the middle of their online research.@ducttape
  • 4. And, some more fun facts• Where consumers go first when searching for a local business: (Comscore) – 33% Search Engines – 23% Print Yellow Pages – 22% Internet Yellow Pages – 13% Local Sites – 9% Other (i.e. mobile, social)@ducttape
  • 5. The Marketing HourglassTM Know • Who and how, ads, referrals, networking Like • Website, blog content, social media, Trust • SEO, webinars, marketing materials, white papers Try • Workshops, evaluations, demo, DIY training, starter Buy • Service team, new customer kit Repeat • Post project review, cross selling, customer events Refer • Champion events, partner intros, peer2peer@ducttape © Duct Tape Marketing – all rights reserved
  • 6. What we’ll cover today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape
  • 7. 1) Online calls to action • Free pass • Free session • Coupon or trial • Click to call/chat • Schedule now • Directions@ducttape
  • 8. Free pass • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape
  • 9. Free session • Form – Wufoo • PDF ticket • Bring a friend/guest@ducttape
  • 10. Coupon or trial • Traditional coupon • www.coupontank.com • Sample • Evaluation • Gift certificate • Would you refer us@ducttape
  • 11. Click to call/chat • Pricing/quote • Liveperson • BoldChat • Olark • Directions • Inventory • Availability • Content sample@ducttape
  • 12. Click to call/chat@ducttape
  • 13. Schedule now • Push and pull • GenBook • Schedulicity • ClickBook • Right now •I don’t use the phone • Find the perfect time@ducttape
  • 14. Schedule now • Agendize • Appointments • Click to call • Call tracking • Social sharing@ducttape
  • 15. Directions • Google Maps • aardvarkmap.net • Batchgeo.com • Turn by turn@ducttape
  • 16. 2) O2O advertising • Google Adwords • Google Places • Facebook targeting • Landing pages@ducttape
  • 17. Google AdWords@ducttape
  • 18. Google Places • Add images • Video • Brands • Print coupons • Mobile coupons@ducttape
  • 19. Facebook targeting • Location • Age • Interests • Competitor Image: AllFacebook.com@ducttape
  • 20. Landing pages • Specific to ad • Specific to platform • Specific to CTA • Specific to suburb • unbounce • Optimizely • Premise@ducttape
  • 21. 3) Networked networking • Connect offline and online • SocialCRM • Leads groups • Referral platform • MeetUp@ducttape
  • 22. Connect offline and online • Who’s attending • Ditch the biz cards • Facebook • LinkedIn • Twitter@ducttape
  • 23. Social CRM • Connect customers • BatchBook • Nimble • ACT!/Outlook • Rapportive/Gmail@ducttape
  • 24. Leads groups • Start your own • Enable technology • localbase • Meet monthly@ducttape
  • 25. Referral platform • Recruit specialties • Location interviews • Group blog • Group event@ducttape
  • 26. MeetUp • Topicof interest • Community host • Enable marketing • Charge small amount@ducttape
  • 27. 4) Local social groups • Own a topic • LinkedIn • MeetUp • Mining data@ducttape
  • 28. Own a topic • Not self-interest • Localspin • Community managers • Go offline@ducttape
  • 29. LinkedIn • Topic • Recruit • Model • Manage@ducttape
  • 30. Mining data • Twitter Search • Twellowhood • Placeblogger • Google Alerts@ducttape
  • 31. 5) Online and on the go • Claim your location • Create and test an offer • Be group coupon ready • Create a checkin game@ducttape
  • 32. Claim your location • Twitter • Facebook • Bizon LinkedIn • Yelp • Gowalla • Foursquare@ducttape
  • 33. Create and test an offer • Foursquare • Newbie • Mayor • Checkin • Flash@ducttape
  • 34. Be group coupon ready • Groupon • LivingSocial • Google Offers • Check the attitude • Capture data • Have a club • Think next sale@ducttape
  • 35. Create a checkin game • Foursquare scavenger • Instagram punch card • Twitpic contest • Partner loyalty • Not for profit • scvngr.com/builder@ducttape
  • 36. Create a checkin game@ducttape
  • 37. What we covered today • Online calls to action • O2O advertising • Networked networking • Local social groups • Online and on the go@ducttape